EXHIBITOR MANUAL: Promotions  

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The BCA provides an array of opportunities to enhance your Expo results, and ...
  • Drive booth traffic and sales
  • Increase brand loyalty
  • Create awareness and visibility
  • Change/reinforce company image
  • Showcase industry support and partnership

Questions? Contact Carolyn Lewis at 719-264-8300 x128

Print Advertising
Expo Directory Ad – your full-page black & white ad will be seen by everyone at the Expo, and the pocket-sized directory is kept year-round as a reference guide. A limited number of premium cover positions are available on a first-come, first-served basis. [ download specs & order form ]

Show Only Specials – Buyers come to the Expo in search of bargains. Help them find your booth by signing up for the Show Only Specials program that includes a giant balloon over your booth and a listing in the Show Only Specials guide. Help attract buyers by making specials available only in Houston, only during Expo floor hours. [ download specs & order form ]

Hall of Fame – Show your support for the industry’s greatest players and contributors by purchasing a congratulatory ad and displaying your company banner at the Hall of Fame Induction Ceremony. [ download specs & order form ]

Sponsorship Opportunities
Tram Sponsors – When weary attendees gratefully accept a ride on the trams that run between the Hilton walkway and the halls at the other end of the convention center, you can make sure they’re thinking of - and thanking - you!

Signage – A variety of signage options will round out your promotional plan by delivering your company message and driving traffic to your booth. Signage opportunities include: restaurant, You-Are-Here, information booth and advertising display boards in two sizes. There’s something for every budget! [ see the sponsorship guide ]

  SHOW PROMOTIONS
  Print Advertising
Expo Directory order form
Show Only Specials order form
Hall of Fame Program order form
  Sponsorships
Transportation
Signage
Products & Events
Distribution Centers
  PDF Downloads
Sponsorship Guide
Sponsorship Order Form
  Web Banners
Increase your visibility when buyers visit the BCA website to plan their Expo experience. The site receives over 5,000 hits per month on average and even more in the several months prior to the Expo.
PDFs require Adobe Acrobat reader
See the Sponsorship Guide and Order Form for details on each of these opportunities. But hurry, offers are limited!
 EXCLUSIVE ! Stand out in the Crowd ...  PERSONAL ! Your own promotions ...
  • BCA Expo Directory  – let your company name be among the first the buyers see with a high-profile position on the cover of each directory.
  • Expo Buyer Bags – Put your company name and logo on the bag that everyone will be carrying!
  • Opening Ceremony Sponsor – The BCA is hosting a morning social to ensure a strong Expo Grand Opening on Thursday morning. Get a jump-start in your buyers’ minds by displaying your company banner during this special opening session.
  • Limit: one sponsor for each opportunity in this group!
Literature Distribution Center  – Offering your own pre-printed material is a highly effective way to make an impression by offering buyers valuable information. The Literature Distribution Center is located in the lobby level, near the Information Booth, which is certain to get a lot of traffic and attention.

Put your booth number on the literature - you'll be confident they will know just where to find you! Offering a Show Special? Reserve a pocket for those special sale flyers - and drive buyers to your location to see what the special is all about!