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Vol.3, No.22 — November 30, 2006 | BCA

  FASTBREAK
EnjoyPool.comBCAExpo.com

 ::  ENJOYPOOL.COM 9-BALL BIDDING OPENS ... The BCA has opened bidding for sponsorship and advertising opportunities at the EnjoyPool.com 9-Ball Championships, scheduled at the Riviera Hotel & Casino in Las Vegas next May. BCA Voting and Associate Business Members* will begin receiving their mailed bid packages next week, which will contain details on the various offers, along with instructions and bid forms.

The long-running event showcases elite pro talent against a backdrop of top billiard equipment, lighting and game room furniture and accessories. The BCA accepts sealed bids for exclusive official products and non-competing ad opportunities which offer high-visibility brand presence through multiple ESPN and ESPN2 broadcasts throughout the year.

The televised arena is bordered on three viewing sightlines by full-color rotating ad panels, which maximize brand exposure during broadcasts. Viewer ratings in 2006 set a new benchmark with a .64 (reaching 586,540 households) [ more ]

Broadcast taping will take place during the semi-finals and finals on May 18 and 19, 2007, and the BCA has renewed its committment to protecting the exclusivity of categories offered by reserving the right to refuse any advertising materials that it deems inappropriate.

Voting and Associate members should look for hard-copy bid packages by mail, or may request a set of PDF materials by email. All official category bids will remain strictly confidential and must be submitted to the BCA's independent auditor (Waugh & Goodwin) no later than FRIDAY, January 19, 2007.

*Business members who plan to submit a bid must be "in good standing" for 2007 at the time of submission. Non-member companies are not permitted to bid; only current/active BCA business members are invited take part. Join or renew today!

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:: JUNIOR TEAM USA BRINGS HOME FIRST GOLD MEDAL

For the first time since 1992 ... a U.S. player captured a WPA Junior World title, when Mary Rakin defeated teammate Anna Kostanian for the Girls 19 & under gold medal in Sydney, Australia on November 17. World-class junior competition was established by the World Pool-Billiard Association event fifteen years ago, and this victory marked the first title win by a U.S. athlete. [ recordbook ]

Seeded No.12 going in, Mary Rakin won her first match with a score of 7-5 against You-Ram Cha of Korea, then followed up with an easy 7-2 second round defeat of Denise Wilkinson of New Zealand. Mary continued her winning streak by logging another 7-2 score against Canada’s Marina Linguerri to secure a spot in the semifinals, where she unexpectedly pocketed the 9-ball for a 7-4 win over Hsiao-Wen Wu of Taiwan. Against Anna Kostanian in the final, Mary proved to be up to the re-match challenge and held on to win by a one-point margin, with a final score of 7-6. [ press release ]

While the roster of Junior Team USA athletes gained plenty of high-profile experience, the results didn't favor everyone in the remaining brackets. In the boy's fields, both U.S. pairs were eliminated by a single player. In the 19 and under group, local Australian Jason Fischer was responsible for eliminating both Justin Bergman and Daniel Rakin over the course of play; in 14 and under, Yeugen Novosad of the Ukraine defeated Ryan Dunn in an early round, and Austin Murphy further along. Newcomer Liz Lovely made her world debut in Sydney, but narrowly missed the semi-final cut in the Girls 14 and under. [ more ]

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 :: DEADLINE FAST APPROACHING !

Don't miss being included in the BCA MEMBER DIRECTORY ... by delaying your membership renewal. Offered on a calendar year cycle, BCA memberships EXPIRE on December 31, and all current members have been mailed invoices and instructions about how to renew. But if it's gotten lost under your holiday mail, you can review member benefits and process your renewal instructions online. [ view ]

ONE TIME ONLY OFFER ... The Member Directory is printed once per year — in January — so your membership must be in good standing NO LATER THAN JANUARY 15, 2007, in order for your company to appear in the listings.

The BCA Member Directory is the single most comprehensive listing of qualified industry professionals in the business, from major manufacturers to retailers ... from high-end metro billiard rooms to non-profit centers nationwide. Maximize your member benefits with a company listing, by renewing by JANUARY 15!

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 :: BILLIARDS IN THE NEWS

YEAR END CLOSE OUT ... activity by the team at Alan Taylor Communications included securing the following stories focusing on Billiard Digest's top ten new billiard rooms:

  • Florida Times-Union ran a note in the “What’s New” business brief section (11/27).
  • The Scranton Times Leader published a feature story in the business section regarding Campus Square Billiards among the BD’s top ten billiards halls of 2006 (12/1).
  • The Niagara Gazette will feature the Snyder family (winners of 2nd place “best home room design”) in an upcoming issue.
  • ALSO ... Secured a feature in November's Sports Illustrated For Kids highlighting 15-year-old prodigy Austin Murphy
  • CNBC’s “Mike on the Money” toured the Olhausen facility and conducted interviews with Donnie Olhausen and Gregg Hovey on November 30
  • Family Business Magazine will profile Olhausen Billiards and the company’s recent move to Tennessee.
  • Segment on Gospel Trick Shot Ministries' Steve Lillis on 700 Club, to air December 12
  • Arranged for the ESPN program “Rome is Burning” to follow Jeanette Lee on tour at the Cuetec Cues WPBA National 9-Ball Championship
  • Arranged a holiday gift guide placement in the Boston Herald, for the Accu-Shot training device.
MEMBER MARKETING 101 ... From "52 Ways to Make Pool Everybody's Game"


TIP № 12


Sponsor family tournaments to underscore that pool is everybody’s game

STRATEGY:


Parents are always looking for wholesome entertainment that appeals to the entire family. Pool offers a more interactive alternative to another night parked on the couch. These tournaments help kids learn new skills and generate family bonding, and families appreciate activities that help create lasting memories.


EXECUTION:


  • Choose a night that’s convenient for families to get together
  • Call the local newspaper and ask them to list your family tournament night under “Things to Do” in the entertainment section
  • Offer giveaways to attract kids
  • Begin with a quick coaching session on the basics of the game
  • Later in the evening, demonstrate trick shots that are easy for kids to learn
  • Have a photographer take candid shots for families to take home
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:: OLD DOG LEARNS NEW TRICK

Legend Takes a Lesson From Jerry Briesath
by Kevin Fontaine

The BCA's Ultimate Pool Party at the Baltimore Convention Center is winding down. Hundreds of pool enthusiasts, tired yet exhilarated by a day of exhibitions, clinics and the chance to shoot a rack with the likes of Jeanette Lee, Allison Fisher, Thorsten Hohmann, and Johnny Archer, are slowly moving to the escalator that will take them into the warm August summer evening.

As the crowd melts, a diminutive figure in a dark suit approaches the clinic table manned by BCA Master Instructor Jerry Briesath. Jerry is working to help a 13-year old boy "feel" a straight stroke. As the young man shoots the cue ball, ramrod straight into the corner pocket, the small man with the distinctive nose and the slightly receding brown curly hair walks right up to Jerry and in the drawl of someone born south of the Mason-Dixon Line says, "Need a lesson on my break for this 8-ball." Jerry nods, “Give me another minute or so Nick and we’ll take a look.”

The legendary “Kentucky Colonel” Nick Varner stands back a step or two and waits patiently as Jerry finishes up with the young man. Jerry shakes the kid's hand and as the boy is walking away he tosses him a copy of his video “Play Pool Right” and says, “Just take a look at this and keep practicing what I showed you and you’ll do alright.”

As the boy departs, Nick walks to the cues lying against the wall and randomly picks one. Jerry, wearing what looks like a pajama top for an avid golfer, puts a few balls on the table and says, “Nick, I’ve been thinking a lot about the break stroke lately. The guys breaking today can crush the ball but there’s too much movement, too much flailing – they lose the cue ball too much and it’s inefficient.” Jerry then bends over the table and sets up as if ready to break, “Nick, I’m starting to think that the guys breaking today they don’t strike the cue ball when the cue is moving it’s quickest. In other words the cue is still accelerating after it hits the cue ball – you don’t want that - you want the cue to hit the ball when it’s at its peak speed.”

Jerry demonstrates the stroke in slow motion emphasizing what he believes to be the problem – how all the excessive body motion and weight shift leads to peak acceleration too far beyond the cue ball.

Nick listens as closely as did the 13 year-old. He pauses a moment as if to process what he has seen and heard. Then he responds, “The break is the whole thing. We can all run out – it’s the break. Look at how Bustamante breaks – he makes a ball, spreads em’ nice and controls the cue ball.”

Jerry nods. “Okay, let’s take a look Nick.”

Varner approaches the table and settles in on the cue ball atop the foot spot. He takes a couple of practice strokes, fidgeting to get his closed bridge just right. When it feels right he draws the cue back so just the tip is visible and releases, launches himself and the tip explodes into the cue ball. His follow through is so violent that it nearly takes his chest to the top of the table.

“Too much movement Nick - if we can get the timing right you won’t need all that. Set up again.”

The obedient Varner settles into his break stance again.

“Lengthen your bridge another couple of inches – okay – get your head up, get more upright. Now I want you to think of being slow – of moving slow. Get the cue back nice and slow then pause and then snap the cue out there – “schwap.”

Jerry demonstrates the “schwap” by turning his hips and whipping his arm across his body. “That’s what we want Nick.”

Jerry teaches pool with the same passion that Ted Williams taught hitting. He animates his teaching with fidgets, smiles, and body movements – the enthusiasm for his craft leaking from every pore. Jerry moves back from the head string to view Nick’s break stroke from a distance. Nick draws the cue back, pauses and fires the tip to the ball.

“Better, but slow it down.”

Nick bends over retrieves a few balls and drops them on the table. He continues to set up, draw back, hold, and launch the cue into the ball – each ball plowing into the corner pocket.

“Good – hear the difference? The sweet sound when you get it just right.”

Nick keeps firing them. “That one felt really good. I can feel the difference.”

With Jerry watching and occasionally offering more instruction, “Good but slower”, “Pause Nick, pause a fraction longer” – Nick Varner continues to fire balls into the corner pocket – “schwap, schwap, schwap”. Jerry Briesath smiles; he is teaching Nick Varner to break again.

This account was originally sent to Jerry Briesath at the Pool School, as a thank you for working with the author's 13-year-old son Joshua (referenced at the start of this article and shown at left). In turn, Jerry forwarded it to the BCA, with the comment: "This is why I love to teach our game." [ How to Play Pool Right ]

Kevin Fontaine, PhD is an Assistant Professor of Medicine in the Division of Rheumatology at the Johns Hopkins University School of Medicine. He is the author of over 70 publications related to obesity, health related quality of life, and the association between body mass index to mortality and life expectancy. An avid pool player, Kevin spends his spare time learning to play straight pool.

 :: 'TIS THE SEASON ... FOR BCA BARGAINS !

! CLEARANCE SALE !
Just in time for the holidays, the BCA is clearing out its branded apparel inventory at close-out pricing! Sizes and quantities are limited, so you'll have to call to make sure we have what you need, but the prices can't be beat.

Featured item: "In Training " short-sleeved children's tee,
for all the up-and-coming billiard stars on your list.
Available in children's sizes from extra-small (4-6) to large (14-16).

"In Training"
Children's T-shirts $5.00

To order, call 719-264-8300 x116

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 :: BCA NOTES & NEWS BRIEFS
BILLIARDS GIFT IDEA

That's a Wrap ... Pool & Billiard now offers framed, personalized covers using your favorite photo. [ more ]

CULTURE CLASH

Pete Stella of South Florida's News-Press recently asked his readers ... How in the world did a billiards term end up being an overused and annoying cliche in sports? He went on to report his findings and lead into his mid-November editorial:

"Over the last month or so, I have heard the term "run the table" so much, it makes my ears bleed. I became curious as to the origin of the saying after I heard it 85 to 100 times leading up to last weekend.

Using the power of the Internet, I found that running the table originated in pool and is "the act of hitting all the requisite balls during a billiards game in one turn to win," according to urbandictionary.com." [ article ]

FULL COURT PRESS

Austin Murphy ... was recently featured in the NBA Preview edition of Sports Illustrated for Kids, with a lead in that read:

Austin doesn't need to be told to clear the table. The billiards table, that is ...


... FOLLOW THE ACTION ... ACS Midwest 8-Ball Championships, Dec. 7-10 ... WPA World Artistic Pool Championships in Minnesota, Dec. 8-10 ... Check your local listings, and catch the Gospel Trick Shots feature on the 700 Club, December 12 ...
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An exclusive service to Billiard Congress of America Business Members, the BCA Member Update is announced via email twice monthly and archived online. Please forward, print and circulate this newsletter widely and feel free to submit your comments or contributions to Editor Linda Mojer, BCA Director of Communications, 719-264-8300 x120.
Copyright © Billiard Congress of America

 NEXT ISSUE:  Vol. 3, No. 23 – December 15, 2006