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Vol.4, No.8 — May 11, 2007
EnjoyPool.comBCAExpo.com

 ::  BCA ANNUAL BOARD OF DIRECTORS ELECTIONS ARE UNDERWAY ... with ballots scheduled for release Friday, May 11, 2007. As stipulated by the association bylaws, all Voting, Associate, Retailer and Room Operator members — current as of March 20, 2007 (90 days prior to the election) — will be issued a ballot.

Five seats are available for Voting member representatives, one seat is available for Retail and one seat is available for Room Operator. With regard to the ballot, the number of candidates is equal to the number of available board seats. However, it is important for you to vote.  Please also understand that with respect to the Voting Member Directors, the four (4) who receive the most number of votes will each earn a three-year term, and the individual who receives the fifth highest number of votes will earn a one-year term to fill a vacancy on an unexpired term.

Three incumbent bids have been entered by current board members Nick Alexander, Barry Hart and Renee Poehlman, who are each seeking re-election. [ current Board ]

Completed ballots must be returned to the BCA offices (in the envelope provided) by Wednesday, June 6, 2007, or may be hand-carried to the BCA Annual Membership Meeting at the International Billiard & Home Recreation Expo in Las Vegas on June 20.

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 :: HEADING TO THE EXPO?

BCA Business Members ... have enjoyed several deadline extensions on savings with FREE attendance badges, which are still available through Tuesday, May 15, 2007.  Sign up for your badge today!  Later, those badges will cost members $25 each, and $100 each for non-members.

At this year’s event ... the BCA will be holding a raffle to win a 2007 Harley Davidson XL 1200C Sportster® 1200 Custom Motorcycle. Tickets are 1 for $20.00; 3 for $50.00; or 6 for $100.00. Your contribution will benefit the Billiard Education Foundation.  The drawing will be held in the BCA Booth #2000 at the Expo on Saturday, June 23, 2007, at 1:00 p.m. Winner need not be present to win. Winner is responsible for shipping charges and Nevada state taxes. To purchase tickets in advance, you can download the order form on the BCA Expo Web site (coming soon). The deadline to pre-order raffle tickets is Friday, June 15, 2007. If you do not pre-order these raffle tickets, visit the BCA Booth #2000 and buy them onsite at the Expo.

BCA Expo exhibitors ... save up to 62% when you ship to the BCA Expo with Roadway. In addition, Roadway guarantees your shipment to the Expo or advance warehouse at no additional charge. For a free rate quote, call Siriani & Associates, administrators of the BCA Freight Savings Plan, at 800.554.0005 or visit the Siriani Web site for more information.

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 :: BCA CEO PARTICIPATES in brunswick billiards enrichment conference

BCA Chief Executive Officer Rob Johnson … recently participated in the Brunswick Billiards Enrichment Conference, May 2-3, 2007, at the Cancun Omni in Cancun, Mexico. Attendees at the event included Brunswick dealer representatives, who were exposed to a series of guest speakers who shared information about Brunswick, as well as industry best practices. During the event, Johnson presented an overview of current BCA initiatives, as well as a forecast for future activities.

“This was a first-class event produced by Brunswick,” said Johnson. “My attendance at the event was another great opportunity for me to learn more about the industry, as well as the issues and opportunities facing our membership. Special thanks to Brunswick President Sean Cummings for allowing me to participate.”

Johnson will once again take the BCA on the road with a presentation on May 21, 2007, to attendees at the upcoming Billiard and Bowling Institute of America conference in Tampa, Florida.

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:: STARS TO SHINE BRIGHT DURING BEF FUNDRAISER

Line 'Em Up ... The Billiard Education Foundation (BEF) will host the annual Challenge the Stars Benefit in conjunction with the BCA National 8-Ball Championships and the EnjoyPool.com 9-Ball Championships, in Las Vegas, on Tuesday, May 15, 2007. The special benefit offers players a chance to rub shoulders with the top pros and challenge one of their favorites to a game of 9-Ball. With 128 of the world’s top pros on hand, enthusiastic players and fans will have plenty of opportunities to get up-close-and-personal with their favorite billiard stars.

This entertaining fundraiser offers players the option of selecting the $10 BCA Challenge (BEF picks the pro for one game of 9-Ball), the $40 Pro Challenge (one game of 9-Ball with one of three top choices, based on availability) or the $100 Ultimate Challenge (three games of 9-Ball with one of three top choices). Plan to take part as a challenger, or you are welcome to donate an item to the auction to support the BEF Scholarship Fund.

Invited pros such as Jeanette Lee, Allison Fisher, Karen Corr, Loree Jon Jones, Vivian Villarreal, Tony Robles, Mike Massey, Jasmin Ouschan, Ewa Laurance, Laura Smith, Julie Kelly and a host of other professional players will take a break from the EnjoyPool.com 9-Ball Championships to help raise funds for the BEF. Each challenger will receive a certificate and souvenir photo taken with their pro opponent. Admission is free for viewing.

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:: BCA HALL OF FAMER RELEASES 30TH ANNIVERSARY EDITION BOOK

BCA Hall of Famer Ray “Cool Cat” Martin … shares his secrets for playing winner’s pool in The 99 Critical Shots in Pool: Everything You Need to Know to Learn and Master the Game.  The book, first written by Ray and Rosser Reeves in the 1970s and now recently updated with a new introduction by Ray, contains over 200 illustrations that show the proper form, technique and approach to shots such as: the Center Ball Cheat-the-Pocket; the Hook Shot; the Seven Ball Stop Shot; the Jump Shot; the Frozen Kiss Shot; the Nudge Shot; and the Side Pocket By-Pas Shot.

“The game of pool has gone through many changes in the past three decades, and will surely continue to shift in the future,” notes Martin. “But learning the layouts of straight pool will definitely help anyone who wants to play a better game.” The 30th anniversary edition of this “must-have” book for any lover of the game of pool is now available. Price: $15.

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 :: BILLIARDS IN THE NEWS

MAY 2007 ISSUE OF GOLF DIGEST … featured a story about a one-time Masters champ that credits his success on the links to time well spent playing pool. Doug Ford, who donned the coveted green jacket during the 1957 Masters championship, is quoted in the article as saying, “Growing up on Manhattan Island, I spent a lot of time in pool rooms. My uncle was a New York state billiard champion, and I spent the winters cleaning tables for a little money and free pool. I came to realize that pool is a great game for a young golfer. It really is. It gives you such a natural feel for angles. You tend to aim the putter very squarely, and of course you have nice touch.” 
[ more ]

  • IN OTHER NEWS ... AZBilliards.com notes that Kelly Fisher made history by winning the WPBA San Diego Classic for the third year in a row.
  • AccessNorthGa.com reports that billiards will be added to the 2007 edition of the Georgia Games, an Olympic-style sporting event for Georgia residents.
  • Pool & Billiard Magazine reports that Jasmin Ouschan, of Austria, won the first ever MBC ESPN Women’s World Pool Cup at the City Center Terminal in Seoul, Korea.
MEMBER MARKETING 101 ... From "52 Ways to Make Pool Everybody's Game"


TIP № 31


Hold monthly pool instruction clinics to encourage repeat visits to your business.

STRATEGY:


Whether you want to keep good customers coming back or convince prospects to make a commitment, monthly clinics will help. Any time you promote the game and help customers hone their skills, you boost interest in the game and enhance the image of your business.


EXECUTION:


  • Create and mail a promotional postcard to your database.

  • Promote the clinic on radio sport talk shows.

  • Recruit instructors or pros to do demonstrations (for a list of BCA instructors, go to www.bca-pool.com).

  • Show (and sell) instructional or tournament videos.

  • Teach one rule or term in each clinic (e.g., a proper 8- and 9-ball rack, the nuances of Open Table, etc.).

  • Encourage customers to “test drive” cues and accessories and offer special deals.

  • Distribute How to Play Pool right booklets, or rule booklets that may be available at no charge from the various league systems (e.g., APA, BCA or VNEA).

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 :: BCA SPOTLIGHT

BCA MEMBERSHIP COORDINATOR KARI FREELAND … is one of the newest members of the BCA team. Kari is a recent graduate of Valdosta State University, where she obtained a Bachelor of Arts degree in Fine Arts. While in school, Kari worked as a senior event coordinator in the Office of Event Services at Valdosta State, as well as participated in several internships focused on sales and marketing, customer service and client relations.

Hailing from a small town in South Georgia, family is of the utmost importance to Kari and staying in touch and being with them is what she enjoys most. Kari also has an artistic side and likes to visit museums that highlight anything from the contemporary to the traditional. She’s most fascinated with Michelangelo and the Italian Renaissance. She also likes to stay active with her dog and her nephew, both whom keep her very busy.

Kari is based in Atlanta and can be reached at kari@bca-pool.com. Kari stands ready to assist BCA members with any questions they may have regarding the BCA, upcoming BCA events and the benefits of BCA membership.

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 :: BCA NOTES & NEWS BRIEFS
PRODUCT HIGHLIGHT

2007 BCA MEMBERSHIP DIRECTORY ... is your quick reference guide to BCA products and services, as well as a comprehensive listing of all BCA members, is now complete and has been shipped. If you have yet to receive your copy, please contact Kari Freeland, BCA membership coordinator, at kari@bca-pool.com or 866.852.0999. The BCA Member Directory is the single most comprehensive listing of qualified industry professionals in the business, from major manufacturers to retailers, large and small ... from high-end metro billiard parlors to non-profit centers nationwide.


COMING UP ...

>> MAY ... BCAPL National 8-Ball Championships in Las Vegas, May 11-19
... EnjoyPool.com 9-Ball Championships in Las Vegas, May 13-19
... BCA Hall of Fame Induction in Las Vegas, May 15

>> JUNE ... 24th BCA International Billiard & Home Recreation EXPO in Las Vegas, June 21-23

>> JULY ... 19th Annual ACUI Collegiate 9-Ball Championships/19th Annual Junior Nationals, Minnesota State University, July 10-15
... BCA Board Meeting in Atlanta, July 11-12

BCA WELCOMES
NEW MEMBERS
The BCA extends ... a warm welcome to the following new members who joined in April 2007:

ASSOCIATE MEMBERS:

Jianli Billiards Co. Ltd.
Weese Billiards
Firestone Financial Corp.
Joola North America, LLC

RMP Designs, LLC

RETAIL MEMBERS:

Blackhawk Ventures
Pool Tables Plus
One Shot Billiards, LLC
Golden West Billiards
Corner Pocket Billiards
Netshops
Wholesale Billiards
and More

DNH Pool Tables and Jukebox Service and Repair
CheapCues.com
B&S Billiard Outlet of Dallas
Gauth's Dart and
Billiards
, LLC
HobbyTown USA
Family Fun Pools, Inc.
Beaver Machine Corporation
Billard and Barstools Warehouse, Inc.

Discount Arcade Distributing, Inc.
Tarson Supply

ROOM OPERATOR MEMBERS:

Stickz & Ballz Billiardz

BCA RULES EXPERTS TACKLE TOUGH RULES QUESTIONS

Special thanks ... to the BCA’s tag-team of rules experts who have volunteered their expertise in answering rules questions: Bill Stock and Randy Goettlicher.  If you or any of your customers have a question about the finer points of a rule or a particular scenario, send the BCA an e-mail with "Rules Question" in the subject line for a prompt forward and reply!

ESPN ANNOUNCES ENJOYPOOL.COM
9-BALL CHAMPIONSHIPS
AIR DATES

Sunday, June 24, 2007
2:00 p.m.
Men’s Semi-Final
Sunday, June 24, 2007

3:00 p.m.
Men’s Final
Sunday, June 24, 2007

4:00 p.m.
Women’s Semi-Final
Sunday, June 24, 2007

5:00 p.m.
Women’s Final

All times are Eastern and all broadcasts are on ESPN.

9-Ball Tournament pro player rosters are also available on EnjoyPool.com.


... BCA EXPO EXTENDED BADGE DEADLINE = MAY 15 ... BCA members should hurry to place their FREE badge orders online ... BY Tuesday, 05/15!
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An exclusive service to Billiard Congress of America Business Members, the BCA Member Update is announced via e-mail twice monthly and archived online. Please forward, print and circulate this newsletter widely and feel free to submit your comments or contributions to Robin Dahlen, associate managing director.
Copyright © Billiard Congress of America

 NEXT ISSUE:  Vol.4, No.9