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Vol.4, No.10 — June 18, 2007
EnjoyPool.comBCAExpo.com

9-Ball Airdates this month!

 ::  THE ANNUAL BCA GENERAL MEMBERSHIP MEETING ... will be held on Wednesday, June 20, 2007, at 5:00 p.m., just before the official start of the 2007 BCA International Billiard & Home Recreation Expo in Las Vegas. The meeting will take place in Rooms 103-104 at the Sands Expo and Convention Center.

If you’re planning to attend the Expo, be sure to schedule time to attend the membership meeting, which will feature a report from BCA President Gregg Hovey, as well as an update from BCA Chief Executive Officer Rob Johnson, who will provide an overview of future BCA initiatives.

In addition, the BCA will be completing the election for the 2007-2008 BCA Board of Directors during the meeting. If you were unable to submit your vote via postal mail and are planning to attend the meeting, you may hand-carry your ballot or you may vote onsite (ballots will be made available).

Immediately following the meeting, the BCA will host a membership mixer from 6:00 p.m. to 8:00 p.m. in Rooms 105-106. All are welcome and encouraged to attend. During the mixer, hot and cold hors d’oeuvres will be served and each attendee will be given one drink ticket.

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 :: BCA ANNOUNCES EXCITING NEW MEMBER BENEFIT

In an effort to help its members reduce the rising costs of health insurance ... the BCA is pleased to introduce a new partnership with Association Health Programs (AHP). This nationwide program includes health insurance, life insurance, long-term care insurance, cancer coverage, accident insurance, disability income, critical illness, dental insurance, vision and more!

These benefits allow BCA members to take advantage of better insurance coverage at the lowest possible rates with its new comprehensive health insurance program for individuals, families, groups and businesses. Long-term care and life insurance are being offered with savings up to 40 percent below market rates for BCA members and associates.

AHP, of Overland Park, Kansas, has been retained to administer the program. Stuart Pase, president and certified senior advisor, welcomes all BCA members to take advantage of these special benefits, protection, underwriting and pricing. BCA members will join the clients of AHP, which include over 130 associations with up to two million members. AHP has been serving these associations for over 17 years.

If you are planning to attend the BCA Expo, June 21-23, be sure to stop by the BCA Booth #2000 to learn more about this exciting new member benefit! Stuart Pase will be on-hand and available to answer your questions and inquiries regarding the program.

If you won’t be at the Expo, pleases feel free to contact AHP for a free evaluation of your current benefits at 913.341.2860 or 888.450.3040. Be sure to also visit the AHP Web site at www.associationpros.com. Also be sure to keep an eye on the BCA Web site for additional information, as well as upcoming issues of BCA Member Update!

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 :: NETWORK, CONNECT AND WIN WITH GOEXPO!

If you’re planning to attend the BCA Expo don’t forget that your participation includes access to a powerful online system called GoExpo!, which provides a FREE matchmaking service while putting exhibitors and attendees in contact with each other.

And, if you log into your GoExpo! account today, you will be automatically entered to win an iPod Shuffle! Be sure to log on soon since this promotion ends at midnight prior to the show opening on Thursday, June 21. GoExpo! features include:

  • Online Introductions — In addition to matchmaking and online introductions, this feature stores a complete profile of the attendees and companies that enables you to schedule appointments with each other and even make contact with the click of your mouse.  Not only will exhibitors be able to find attendees, but attendees can find, and learn about, exhibitors’ products and services that fit their interests while getting a head-start on setting up meetings well before the start of the show.

  • Keep Track of Your Agenda — Your interactive planner will allow you to organize your schedule, make appointments, build your show agenda and keep track of your events.

  • Getting Started — Attendees and exhibitors received an e-mail with their username and password, which is all of the information needed to get started.

Using GoExpo! is simple, but just in case you have any questions, please contact Expo show management for assistance.

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 :: BACK-TO-BACK COVERAGE OF TOURNAMENT ON JUNE 24


Dennis Orcollo
Photo Credit: Inside POOL Magazine

Broadcasts coming up ... Grab your favorite snack and beverage and get ready to settle in to watch an afternoon of exciting EnjoyPool.com 9-Ball Championships on ESPN, June 24, beginning at 2:00 p.m. EDT.

The men's semi- and final rounds will lead off the debut airings of the championships at 2:00 p.m. and 3:00 p.m., respectively. That Sunday afternoon lineup will begin with Mike Davis versus Shane Van Boening in the first hour, followed by the final between Dennis Orcollo and Van Boening.

The ladies will round out the afternoon with Jasmin Ouschan versus Allison Fisher in the semi-final round at 4:00 p.m., and the final match up between Karen Corr and Fisher at 5:00 p.m.

ESPN2 will also air the women's semi-final match on August 25 at 3:00 p.m. Be sure to tune in!

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:: ELLERBY TO PARTNER WITH INSIDE POOL MAGAZINE

Inside POOL Magazine recently announced … a partnership with Sarah Ellerby for online media content. Ellerby is currently ranked seventh on the WPBA Tour and has won over 80 titles in English 8-ball.

The industry knows Ellerby as a WPBA player, but off the table she owns a sports entertainment and consulting company, and her long-term goal is to grow the sport and elevate the marketing value. Ellerby hopes the deal will expand her fan base while giving her fans an exclusive up-close and personal look inside her world.

Ellerby will be providing a Q&A section and live chat sessions at InsidePOOLMag.com. She will be available for scheduled live online chat sessions, a Q&A section and an exclusive forum. The first live online chat session is scheduled for June 19, 2007, at 9:00 p.m. EDT. The Q&A page is active, and Ellerby is expected to submit content shortly.

“We're very excited about the deal with Sarah Ellerby and expect great things for both parties,” said Inside POOL Magazine publisher J.R. Calvert. “We know Sarah has a large existing fan base. We also know that most fans never make it to a professional tournament. We think that our visitors are going enjoy interacting with her in real time like they've never done before."

Be sure to visit InsidePOOLmag.com for the launch of the online forum, Q&A and live chat sessions.

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 :: BILLIARDS IN THE NEWS

HOLLAND'S ROB MOLLIENbecame the first ever Dutchman to win the highly prestigious PartyPoker.net World Pool Trick Shot Masters title. A magician by trade, Mollien finished off with a finale that involved spearing his cue through a pack of flying cards and impaling a card pre-selected by a member of the audience.  [ more ]

  • IN OTHER NEWS ... Players from around the world gathered at Bankshot Billiards in Jacksonville, Florida, for the 2nd Annual Simonis Amateur Open. Pros, semi-pros and top-rated amateurs were not allowed to enter. The big story of the event was that a female won the Men’s 9-Ball Division — teenage Korean superstar and pool powerhouse Yu Ram Cha went undefeated to win the prize.
  • Alex Eskin is one of five recipients of the 2007 Clay Research Prize, presented by the Clay Mathematics Institute of Cambridge, Massachusetts, for his work in rational billiards. He examined behavior of billiard balls on unusually shaped frictionless tables.
  • Thomas Engert won the 2007 PartyPoker.net World Pool Masters tournament, edging out Spain’s David Alciade in a 5-8 victory. This becomes Engert's second masters title after also winning in 2004.
  • South Dakota’s Shane Van Boening accepted a sponsorship agreement from the BCA Pool League (BCAPL) just days before his breakthrough runner-up performance at the EnjoyPool.com 9-Ball Championships in Las Vegas.
MEMBER MARKETING 101 ... From "52 Ways to Make Pool Everybody's Game"


TIP № 41


Write a billiard column for local newspapers to attract new interest in pool.

STRATEGY:


Want to ensure that pool will always be one of America’s most popular activities? It’s possible, if we promote pool, and make sure it stays top-of-mind among current and potential players. By writing a billiard column, you not only help increase awareness, but you establish yourself as an authority. And that gives readers a good reason to visit your business.


EXECUTION:


  • Contact the lifestyle and sports editions of local newspapers and propose a regular billiard column.

  • Explain how a billiard column will set them apart from other newspapers and draw new readers by using statistics about pool popularity or demographics on pool players.

  • Submit a sample column on any topic, from the history of the game to national or local tournament news or fun facts about pool.

  • Make sure that the column is non-commercial in nature, but write your business name in your byline.

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 :: BCA SPOTLIGHT

BCA ASSOCIATE MANAGING DIRECTOR ROBIN DAHLEN … is another new addition to the BCA team. Robin is a graduate of Florida State University in Tallahassee, Florida, where she obtained a Bachelor of Arts degree in Communications, and she has over 10 years of experience in association management. She is also a member of the Georgia Society of Association Executives (GSAE) and the American Society of Association Executives (ASAE).

Robin is Florida native, but has been living in Atlanta since 2000. While she enjoys life in the big city, she tries to get back home to Tallahassee as often as possible, especially in the fall when the Florida State Seminoles football team takes the field.

Robin is based in Atlanta and can be reached at robin@bca-pool.com. In her role with the BCA, Robin is responsible for a variety of functions, including communications and marketing, electronic and print publishing, public and media relations, strategic planning and membership development.

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 :: BCA NOTES & NEWS BRIEFS
COMING UP ...

>> JUNE ... 24th BCA International Billiard & Home Recreation EXPO in Las Vegas, June 21-23
... EnjoyPool.com 9-Ball Broadcasts on ESPN, June 24

>> JULY ... 67th ACUI Collegiate 9-Ball Championships/19th Annual Junior Nationals, Minnesota State University, July 10-15
... BCA Board Meeting in Atlanta, July 11-12
... U.S. Open Wheelchair 8-Ball Championship, Northfield, Ohio, July 20-22

>> AUGUST ... APA National Team Championships in Las Vegas, August 17-25
... EnjoyPool.com 9-Ball Women's Semi-Final Rebroadcast on ESPN, August 25

>> OCTOBER ... 32nd Annual U.S. Open 9-Ball Championships, Chesapeake, Virginia, October 14-27

SEE YOU AT THE 2007 U.S. OPEN
This year marks the 32nd Annual U.S. Open 9-Ball Championships ... which will be held October 14-20, 2007, at the Chesapeake Conference Center, in Chesapeake, Virginia.  The field is limited to 256 players and the entry fee is $500.  Added monies are either $50,000 or $72,000 with a full field of 256.

The event will comfortably accommodate 1,000 spectators with general admission and VIP seating.  General admission passes cost $10 per session (two sessions per day). VIP passes vary from $120 to $200.  Passes are now available online.

In addition, the event will feature 30 vendors showcasing their products, including custom cues, production cues, cases, accessories, gadgets, apparel and more.

WHEELCHAIR EVENTS
The National Wheelchair Poolplayer Association ... schedule lists the 4th Annual U.S. Open Wheelchair 8-Ball Championship in Northfield, Ohio, as its next event.

The July 20-22 tournament is slated for play at Scoreboard Billiards, and more details can be requested by e-mail to Lance Kepler at thegunfighter87@earthlink.net.

 
BCA PRODUCT HIGHLIGHT
Attention BCA members … don’t forget about the BCA Credit Card Processing Program, which offers improved service and savings for all your credit card processing needs. The program’s mission is to provide retailers with reliable and cost-effective credit card processing services. Online Data Corp. (ODC), a nationwide credit card processor, manages this service on behalf of the BCA. Get started today! Contact Henry Cunier, ODC coordinator, at 800.338.8363 or henrycunier@comcast.net to evaluate your current relationship, provide you with a complete savings analysis, answer any questions or concerns you may have and set up an appointment to get you enrolled in the program.
TUNE IN!

Pool & Billiard Magazine lists ... plenty of billiards action via rebroadcasts in the month of June

Broadcast highlights include the 2006 WPBA Florida Classic and the 2006 WPBA Midwest Classic.


... FOLLOW THE ACTION ... Want to hear what the pros are saying? See AZBilliards directory of Internet Player blogs.
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An exclusive service to Billiard Congress of America Business Members, the BCA Member Update is announced via e-mail twice monthly and archived online. Please forward, print and circulate this newsletter widely and feel free to submit your comments or contributions to Robin Dahlen, associate managing director.
Copyright © Billiard Congress of America

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