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Vol.4, No.11 — July 3, 2007
EnjoyPool.comBCAExpo.com

 ::  WITH AN INCREASE IN ATTENDANCE OVER LAST YEAR’S EVENT … and a satisfied group of exhibitors that experienced strong sales, the 24th edition of the Billiard Congress of America (BCA) International Home & Recreation Expo came to a solid close. The event, held at the Sands Expo & Convention Center in Las Vegas, June 21 -23, 2007, offered three days of traditional Expo happenings, as well as a few new attendee experiences.


BCA CEO Rob Johnson (far left) and members of the BCA Board officially start the Expo with the ceremonial ribbon cutting.
Photo Credit: Inside POOL Magazine

“Our theme, ‘It’s a whole new game,’ was witnessed with our commitment to provide added value to all attendees of the Expo and with the overall success of the show,” commented Ivan Lee, chair of the Expo and newly elected president of the BCA Board of Directors.

“The feature presentation by Clyde Fessler, former vice president of business development for Harley-Davidson, the consumer research review and the CEO roundtable discussion provided informative dialogue that our membership has been seeking, while the Commodores concert and golf tournament provided added networking opportunities in a new, fun environment,” Lee added.  “All the special events exceeded our expectations with respect to attendance.”

Attendance for the three-day event rose 17 percent over last year’s show, with a total of 2,156 buyers, as compared to 1,843 this past year in Houston. “The attitude on the show floor was upbeat and positive, with many exhibitors commenting to me personally about how successful the show was for them,” said Lee.

The number of companies exhibiting at the event equaled last year’s number at 234. Total number of booths was 1,003 as compared to 1,272 last year in Houston.


The show floor comprised over 100,000 sq. ft. of exhibit space.
Photo Credit: Inside POOL Magazine

“We enjoyed what I believe was our most successful show in years,” said Paul Darafeev, chief financial officer, of Chino, California-based Mikhail Darafeev, Inc. “In fact, I’m not sure that I remember one as good since our very first BCA show. We certainly had lots of folks expressing their appreciation to see us back, especially from fellow exhibitors.”

“We are pleased with the overall success of the Expo,” said Lee. “The attendance and exhibitor participation levels were where we projected and the feedback we’ve received so far is very positive for the event. We will review the research we conducted during the show and begin working on next year’s event in Charlotte at the Charlotte Convention Center.”

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 :: BCA EXPO HIGHLIGHTS

When attendees weren’t busy exploring the expansive show floor …

First Annual BCA Expo Golf Classic — This year's first annual outing was held at the Stallion Mountain Country Club. Close to 40 golfers braved the Vegas heat for a morning on the links with the “Who’s Who” of the billiards industry. The BCA would like to take this opportunity to thank the sponsors of the event: Championship/D&R; TSreg; and Tweeten Fibre.

BCA Annual Membership Meeting/Mixer — BCA President Gregg Hovey took a moment to reflect on the past year and BCA CEO Rob Johnson shared his vision for the future of the BCA. In addition, the 2007-2008 Board of Directors elections were completed [ new Board listing ]. Following the meeting, BCA members enjoyed networking and socializing at the annual Membership Mixer.

Consumer Research Review — A packed house learned more about the results of the recent BCA consumer marketing survey during the “Understanding the Consumer Market” session.

Opening Reception and Concert — BCA’s first-ever live concert and party featured one of Motown's greatest selling acts, The Commodores, who took the stage at The Beach at Mandalay Bay. Scorching Vegas temperatures didn’t deter concert-goers, who danced and socialized well into the evening.


John Hoffman, Kathy Vegh and Sean Cummings share their views during the State of the Industry CEO Roundtable.
Photo Credit: Inside POOL Magazine

Keynote Speaker Clyde Fessler — Clyde Fessler, former vice president of business development with Harley-Davidson, shared his insights with Expo attendees on how to better develop business and marketing skills while striving to reinvigorate one’s brand during anxious times.

State of the Industry CEO Roundtable — The industry’s leading CEOs were on hand to discuss how today’s issues, trends and opportunities are affecting the billiards industry. Roundtable participants included: Nick Alexander, Clicks Billiards; Sean Cummings, Brunswick Billiards; John Hoffman, American Heritage; Ivan Lee, Iwan Simonis; Greg Peterson, Peters Billiards; and Kathy Vegh, Danny Vegh’s Billiards & Home.

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 :: BCA MEMBER RIDES OFF INTO THE SUNSET AT EXPO

 

Connie Mueller, of BCA member company Mueller Recreational Products, is all smiles after being named the Harley-Davidson motorcycle grand-prize winner.
Photo Credit: Inside POOL Magazine

 

Connie Mueller, of BCA member company Mueller Recreational Products in Lincoln, Nebraska … was the grand-prize winner of a 2007 Harley-Davidson XL 1200C Sportster® 1200 custom motorcycle, which was raffled off during the 2007 BCA International Home & Recreation Expo in Las Vegas. The drawing was held on the final day of the highly successful Expo.

Funds raised from the raffle will benefit the Billiard Education Foundation (BEF), whose mission is to further a standard of excellence and leadership with the billiard community by engaging in activities relative to the educational and cultural advancement of tomorrow’s leaders.

“We are extremely appreciative of all of the Expo attendees that purchased raffle tickets,” said Rob Johnson, BCA chief executive officer. “While we were only able to raffle one fantastic motorcycle, we are all winners for our outstanding support of the BEF.”

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 :: bca announces new board of directors

Following its general membership meeting in Las Vegas, Nevada, on June 20, 2007 … the BCA announced the results of the 2007-2008 Board of Directors elections.


Ivan Lee
2007-2008
BCA President

In follow-up elections, Ivan Lee (Iwan Simonis) accepted a one-year term as BCA Board president, as did each of the remaining seated officers: First Vice President Mike Baggett (Cue & Case Sales); Second Vice President Renee Poehlman (American Poolplayers Association); Secretary Sean Cummings (Brunswick Billiards); and Treasurer Eric Weber (CueStix International).

The remaining directors include: Nick Alexander (Clicks Billiards); George Darafeev (Mikhail Darafeev, Inc.); Kathy Etheridge (Showcase Billiards); Mark Griffin (BCA Pool League); Barry Hart (Viking Cue Mfg., Inc.); Jim McDermott (Magoo’s Billiards); John Petti (Atlas Billiard Supplies); Bob Radford (Antique Billiard Supply); Brian Rosselli (Olhausen Billiard Manufacturing, Inc.); Anthony L. Stick (The Billiard Factory); and Kathy Vegh (Danny Vegh’s Billiards & Home).

“The BCA is poised to make some exciting changes in the next year, including enhancing its current member benefits while introducing a new consumer marketing program,” notes Lee. “I look forward to working with the Board to continue to support the BCA mission of enhancing the success of our members and promoting the game of billiards.”

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:: 2007 BEF SCHOLARSHIP RECIPIENTS NAMED

Eight scholarship winners ... were named last week by the Billiard Education Foundation (BEF), following a rigorous review of over 110 hopefuls who had applied earlier in the spring. The following high school seniors will receive academic scholarship funds to assist with expenses in their early undergraduate careers:

BEF EXCELLENCE IN EDUCATION WINNER:
Andrea Gadon (Las Vegas, Nevada)

BCA SCHOLARSHIP WINNERS:
Danielle Bonner (Marietta, Georgia)
Galen Danskin (Quaker Hill, Connecticut)
Allison Kelliher (Waukensha, Wisconsin)
Karli MacDonald (Lighthouse Point, Florida)
Colin Marsh (Flint, Texas)
Tanner Pruess (Pierre, South Dakota)
Martin Vladimirov (Sofia, Bulgaria)

The single Excellence in Education recipient earns a $5,000 award (over a two-year term), and seven individuals receive $1,000 toward their freshman year expenses. The objective of the BEF Academic Scholarship Program is to grant scholarships to high school seniors who have benefited from the sport of billiards and are pursuing a college education.

The BEF is a 501 (c) (3) non-profit charitable organization committed to furthering the standard of excellence and leadership within the billiard community by engaging in activities related to the education and cultural advancement of tomorrow’s leaders. The BEF conducts various fundraisers to support its work, such as the annual BEF Challenge the Stars benefit.

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 :: BILLIARDS IN THE NEWS

SPORTS ILLUSTRATED (SI.com) … recently highlighted the positive impact the American Poolplayers Association (APA) has made on the sport of pool.  [ more ]

MEMBER MARKETING 101 ... From "52 Ways to Make Pool Everybody's Game"


TIP № 11


Offer free pool instruction to schools as an effective way to teach geometry, physics or physical education.

STRATEGY:


Pool is a perfect game to teach students the concepts of geometry or physics, sportsmanship and team-playing strategies. Pool naturally provides a great hands-on aspect to the respective class curriculum, creating a fun learning environment. By introducing pool to a younger audience, you can attract more families and pave the way for a lifetime of business.


EXECUTION:


  • For lists of instructors and coaches in your area, visit www.bca-pool.com.

  • Approach local school athletic or curriculum directors with a proposal for pool instruction.

  • Emphasize how pool is a fun and creative way to teach students valuable lessons.

  • Offer to have your instructors work with the teachers to create a lesson plan.

  • Note that smoking and alcohol are not allowed during the class.

  • Give each student an inexpensive billiard-related cue product that bears your logo and address.

  • Organize an awards program to end the last session on a high note.

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 :: BCA SPOTLIGHT

BCA MARKETING DIRECTOR TRISH SEEBOHM … is another new addition to the BCA team. Trish is a graduate of Colorado State University in Fort Collins, Colorado, where she obtained a Bachelor of Science degree in Business Administration. Trish has over seven years of experience in marketing, promotions and corporate sponsorship held with various organizations such as the University of Hawaii, Colorado State University, the Budweiser Events Center in Loveland, Colorado, Drake University and the Broomfield Event Center in Broomfield, Colorado.

Trish is a native of Fort Collins, Colorado, and in her free time enjoys traveling, skiing and watching college football.

Trish is based in Broomfield and can be reached at trish@bca-pool.com. In her role with the BCA, Trish is working closely with Rob Johnson, BCA chief executive officer, on several new initiatives, including the impending launch of a new consumer marketing program.

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 :: BCA NOTES & NEWS BRIEFS
BCA PRODUCT HIGHLIGHT
Attention BCA members … the BCA recently introduced a new partnership with Association Health Programs (AHP). This nationwide program includes health insurance, life insurance, long-term care insurance, cancer coverage, accident insurance, disability income, critical illness, dental insurance, vision and more! AHP, of Overland Park, Kansas, has been retained to administer the program. Stuart Pase, president and certified senior advisor, welcomes all BCA members to take advantage of these special benefits, protection, underwriting and pricing.

If your company is a current BCA member and is interested in learning more about this beneficial new member benefit, contact AHP for a free evaluation of your current benefits at 913.341.2860 or 888.450.3040. Be sure to also visit the AHP Web site at www.associationpros.com. Also be sure to keep an eye on the BCA Web site for additional information, as well as upcoming issues of BCA Member Update!

MISSED THE WOMEN'S
9-BALL SEMI-FINALS?

If you were unable to catch the original airings ... have no fear! ESPN2 will air the women’s semi-final match on August 25, 2007, at 3:00 p.m. Be sure to tune in to watch Jasmin Ouschan versus Allison Fisher in the semi-final round.

Keep an eye out for additional rebroadcast dates of all of the EnjoyPool.com 9-Ball Championships action!

 
TEXAS STUDENTS GEAR UP FOR JUNIOR NATIONALS
Eight high school students ... will represent Texas and the B.E.T.T.E.R. High School Billiard Program next month at the 2007 Junior Nationals Championships and will be honored as Billiard Education Foundation (BEF) Academic All-Americans. These students must maintain a 3.5 GPA or better and qualify to be selected to compete at the highly competitive and prestigious 2007 BEF Junior Nationals, July 12-15, 2007, at Minnesota State University in Mankato, Minnesota.
COMING UP ...

>> JULY ... 67th ACUI Collegiate 9-Ball Championships/19th Annual Junior Nationals, Minnesota State University, July 10-15
... BCA Board Meeting in Atlanta, July 11-12
... U.S. Open Wheelchair 8-Ball Championship, Northfield, Ohio, July 20-22

>> AUGUST ... APA National Team Championships in Las Vegas, August 17-25
... EnjoyPool.com 9-Ball Women's Semi-Final Rebroadcast on ESPN, August 25

>> OCTOBER ... 32nd Annual U.S. Open 9-Ball Championships, Chesapeake, Virginia, October 14-27

>> NOVEMBER ... APA U.S. Amateur Championship, Atlanta, Georgia, November 2-4
... BCAPL Qlympics, Louisville, Kentucky, November 1-18

 
SAVE THE DATE!

BCA International Billiard & Home Recreation Expo
June 12-14, 2008
Charlotte Convention Center
Charlotte, North Carolina


... BCA 2007 Expo ... Attendance rose 17 percent over last year’s show, with a total of 2,156 buyers. Companies exhibiting at the event equaled last year’s number at 234. Total number of booths was 1,003.
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An exclusive service to Billiard Congress of America Business Members, the BCA Member Update is announced via e-mail twice monthly and archived online. Please forward, print and circulate this newsletter widely and feel free to submit your comments or contributions to Robin Dahlen, associate managing director.
Copyright © Billiard Congress of America

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