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Vol.4, No.15 —
September 27, 2007
EnjoyPool.comBCAExpo.com

 ::  HARVARD PUBLIC SCHOOLS EMBRACE BILLIARDS … Billiard Congress of America (BCA) Instructor Roy Pastor has been playing pool since his father purchased a pool table for his family when he was nine years old. Pastor played through his teenage years at a local boys club and, while attending the University of Pennsylvania, he won the university championship each year. Growing up, however, Pastor was always frustrated by the lack of opportunity for either formal instruction or tournament play with players his own age.


BCA member Brunswick Corporation donated two nine-foot tables to the Bromfield School in Harvard, Massachusetts.

Five years ago an upscale billiards parlor opened near Pastor’s home in Harvard, Massachusetts, and he saw an opportunity to offer billiards to young people in a way that was not available to him as a youth. With the help of the owner and the local American Poolplayers Association (APA) franchise, Pastor was able to establish a youth league and began offering instruction to young players. Pastor had some experience teaching, but was looking for ways to improve, so in 2005 he attended the Billiard Academy of New England with David McNeill and Walter Zincavage.

“With the BCA Instructor Program, I found a well-defined and established method of teaching billiards,” said Pastor. “Shortly thereafter, I was able to design several popular classes for both adults and young players.”

Pastor had been searching for a way to expand the base of youth players for his league and to offer opportunities for players to compete on a much broader scale. Several local high school teachers had taken classes with Pastor and they had discussed the benefits and teaching opportunities that a school-based billiards program could provide.

In June of this year, Pastor unexpectedly learned that the Harvard Public Schools had agreed to make space available for the implementation of a billiards program. Pastor immediately began contacting individuals in the industry and the response he received was overwhelmingly positive. Brunswick Corporation donated two nine-foot tables, which are now located at the Bromfield School, home to both high-school and middle-school kids (grades 6 to 12). With other donations from the local Rotary Club, businesses, the Billiard Education Foundation (BEF) and private individuals, all other equipment and items necessary for a great program are now in place.


A Bromfield School student practices his technique on one of the school's new tables.

The goals of the Harvard Billiard Program are twofold. First, the program will introduce, encourage and nurture the lifetime sport of billiards to all students in the school system. Instruction will be conducted by BCA instructors and students will be trained in the proper fundamentals of stroke, body mechanics and aiming techniques. Second, the program is specifically designed to generate interest among students in the fields of science, physics, math and geometry. Zincavage and Pastor will be offering a billiards class in October to the teachers at the school to demonstrate various opportunities for the inclusion of billiards into the curriculum.

“It is with our young people that the billiards industry has the greatest opportunity and responsibility,” said Pastor. “Opportunity lies in creation of an early understanding of billiards as a lifetime sport filled with the complexities of a math equation and the elegance of a ballet.”

The immediate goal for the Harvard Billiard Program is to expand to at least four school districts by 2008. Pastor is hoping to develop long-term goals in conjunction with the BEF for a national system of school instruction and competition. “The most exciting aspect of the Harvard Billiard Program, so far, is the positive response it has received from the entire school community,” said Pastor. “It has become clear that the time for such programs has arrived.”

To stay updated on the program, check in periodically with the Billiard Academy Web site.

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 :: BCA EXPO 2008: A CELEBRATION OF BILLIARDS


Photo courtesy of Visit Charlotte

The 2008 International Billiard & Home Recreation Expo ... June 12-14, 2008, in Charlotte, North Carolina, is fast approaching.  Make your plans now to either attend or exhibit at the world's largest billiard industry trade show.

The expansive Expo floor at the Charlotte Convention Center offers more than 200,000 square feet and more than 2,100 qualified industry professionals ready to buy products and add services to their locations. The money you invest in the show is sure to be a worthwhile investment for you and your company. Not only will you be able to display your products to a large and diverse buying audience, but the Expo will be a great place to conduct research and analyze industry trends.

If you’re a pool room operator or retailer, sign up early to attend. Not only will you have a vast selection of products and services to choose from, expanded educational opportunities at the BCA Expo are also in the works. By attending sessions in the “Business of Billiards Seminar Series” you will be exposed to in-depth discussions led by industry leaders on an incredible breadth of topics. These sessions are guaranteed to help you: discover the challenges facing owners of billiard retail outlets and billiard rooms; boost play and profit; and generate fantastic networking possibilities. The seminars will also benefit buyers attending the Expo, helping them to operate their businesses more efficiently and professionally.

In addition, the BCA will be celebrating the Expo’s 25th anniversary in 2008 and Charlotte will play host to a week-long celebration of billiards, inclusive of the Expo and several special events.  Secure your booth and registration online today!

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 :: INSIDE POOL MAGAZINE ANNOUNCES NEW PODCAST

Inside POOL Magazine is pleased to announce ... the Billiards Podcast, a new podcast created by InsidePoolMag.com. The podcast will feature pool and billiard content, including interviews, lessons, instruction, artistic and trick shots, news and other unique videos.

The podcast is available for free at InsidePOOLMag.com. It is also available on a number of other online podcast outlets, including iTunes, podcastalley.com, Podcast.com and Podcastingnews.com.

“There's a huge potential for the combination of billiards and podcasts,” said Inside POOL Magazine publisher, JR Calvert. “We have a beautiful game and it's one that many people love to play and watch. Nowadays, people have been accustomed to getting what they want, when they want it. Our podcast will provide a wide assortment of billiards video content onto computers all over the world.”

InsidePOOLMag.com will produce and publish the new podcasts, and the podcasts will also feature video from Billiard Club Network and NYCGrind.com LLC on a regular basis. Billiard Club Network currently produces and distributes pool’s only weekly TV show, and NYCGrind.com LLC specializes in producing cutting edge video with an emphasis on professional pool players.

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 :: BILLIARDS IN THE NEWS

Ga Young Kim took defending champ Jeanette Lee to task in the 2nd Annual Women’s Ultimate Trickshot Challenge. Kim defeated Lee with a great masse shot looping around six balls.  [ more ]

  • IN OTHER NEWS ... India made a clean sweep at the World Billiards Championships, which were held in Singapore for the first time. It was an all-Indian final with 22-year old Pankaj Advani taking the title.
  • The Women’s Professional Billiard Association (WPBA) will make its first stop in Oklahoma at the Riverwind Casino for the 2007 Midwest 9-Ball Classic, October 3-7, 2007. Defending champion and #2 ranked player in the world, Karen Corr, will be on hand to defend her title.
  • Jeanette Lee went undefeated to become the 2nd Annual Empress Cup Champion. The event was sponsored by the city of Chun Cheon, Korea, in conjunction with their annual sports festival. The Dragon Promotions-produced event comprised six of the world’s most talented ladies in a round robin format.
  • Mike Cantrell went undefeated to take the win at the Viking Amateur Tour stop at TJ’s Billiards in Huntington, West Virginia.
  • Former US Open champion Jeremy “Double J” Jones won Fast Eddie’s Olhausen 9-Ball Tour, sponsored by Schuler Legacy Cues, September 15-16, 2007, in San Antonio, Texas. The open division drew 93 players from all over the region.
  • Louis Ulrich won the September 15-16, 2007, installment of the J. Pechauer Southeast Open 9-Ball Tour, hosted by Southside Billiard Club of Savannah, Georgia. The event drew a packed house all weekend who watched Ulrich take precedence over a 69-player field.
  • After getting off to a bumpy start, Chris Orme won the 1st Annual Molson Classic Championship at Strokers Billiards in London, Ontario, September 23, 2007. Not only did Orme take home the title, but he also won a cash prize and a qualifier spot for the U.S. Open.
MEMBER MARKETING 101 ... From "52 Ways to Make Pool Everybody's Game"


TIP №
50


Create traveling billboards by adding signs to company vehicles.

STRATEGY:


If you have a company vehicle, there’s no better way to promote your business year-round than with eye-catching billiard graphics, your logo and info on how to find you. Vehicle billboards are very cost effective; they are relatively inexpensive, have a long lifespan and, best of all, they’re mobile!


EXECUTION:


  • Contact a sign company to design and create your vehicle signage.

  • Use colorful imagery and an eye-catching slogan, as well as your company name, logo and phone number or address.

  • Make magnetic signs for use on personal vehicles belonging to you and your staff.

  • Make the design and copy fun, but keep it clean.

  • Get vanity license plates to further promote your message.

  • Keep the vehicle spotless and insist that the vehicle be driven in a safe manner at all times.

  • When conducting an off-site promotion, such as a home show or special product display, be sure to arrive early and secure a great parking space where everyone attending will see your traveling billboard.

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 :: BCA SPOTLIGHT

New BCA Instructor Program Administrator Fran Crimi ... is extremely excited about her new role with the BCA and has been playing pool most of her life. Crimi’s father bought a seven-foot pool table for their family’s basement when she was 14 years old and Fran took to the game right away. “He thought it would be a good way to keep an eye on the boys when they started coming around,” jokes Crimi.

Her favorite thing about billiards instruction is helping other people experience the fun of playing pool that she does. “It’s always more fun when you are better at it,” she notes.

Crimi wants the BCA to be the most dependable, reliable resource for billiard instruction in the country — a place where instructors can go for encouragement, advice and to obtain legitimate credentials. She also wants it to be a place where players can turn to when they are looking for a legitimate and qualified instructor to teach them.

Crimi sees tremendous potential for the BCA Instructor Program to benefit the entire billiards industry. “Want to increase the population of pool players in this country?” asks Crimi. “Educate them! Teach them how to enjoy playing pool. You’ll see an increase in attendance in pool rooms, as well as in equipment sales, leagues and home billiard rooms.”

When Crimi isn't busy working, she enjoys playing golf, water sports, and she loves to travel and explore new places.

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 :: BCA NOTES & NEWS BRIEFS
BCA PRODUCT HIGHLIGHT

BCA members can take advantage ... of up to 65-percent savings on select FedEx Freight shipping by joining the BCA Freight Savings Plan. This free member benefit offers year-round savings on your FedEx Freight less-than-truckload (LTL) shipments. For a limited time, FedEx Freight is offering $75 off each eligible Canada transborder shipment. You need to enclose a certificate with each invoice together with payment for the remaining balance due. Learn how to ship smart and save by calling Siriani & Associates, administrators of the BCA Freight Savings Program, today at 800.554.0005. Enrollment forms can be found online.

COMING UP ...

>> OCTOBER ... 2007 WPA World 9-Ball Championship for Wheelchair Players, Tampa, Florida, October 1-4
... Trick Shot Magic/Speed Pool Challenge, Las Vegas, Nevada, October 3-4
... 32nd Annual U.S. Open 9-Ball Championships, Chesapeake, Virginia, October 14-27

>> NOVEMBER ... APA U.S. Amateur Championship, Atlanta, Georgia, November 2-4
... BCAPL Qlympics, Louisville, Kentucky, November 1-18
... BCA Board Meeting in Charlotte, North Carolina, November 15-16

>>
DECEMBER ...
EnjoyPool.com 9-Ball Men's Semi-Finals Rebroadcast on ESPN2, December 11
... EnjoyPool.com 9-Ball Women's Semi-Finals Rebroadcast on ESPN2, December 13
... EnjoyPool.com 9-Ball Women's Finals Rebroadcast on ESPN2, December 13

WATCH THE MAIL: BCA MEMBERSHIP RENEWALS

2008 BCA membership renewals ... are right around the corner. The BCA looks forward to 2008 and has several new benefits and programs in the works for our members. As a BCA member, you are partnered with the only trade association in the billiard industry dedicated solely to your success. Be on the lookout for your renewal packet in the mail over the next few weeks. You will easily be able to renew your membership online or through the mail. If you have any questions regarding your current membership or your renewal, please contact Kari Freeland, BCA membership coordinator, at kari@bca-pool.com or 404.760.2892. Thank you for your continued support of the BCA!


... RESERVE YOUR BOOTH TODAY ... at the 2008 BCA International Billiard & Home Recreation Expo, June 12-14, 2008, Charlotte, North Carolina.
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An exclusive service to Billiard Congress of America Business Members, the BCA Member Update is announced via e-mail twice monthly and archived online. Please forward, print and circulate this newsletter widely and feel free to submit your comments or contributions to Robin Dahlen, associate managing director.
Copyright © Billiard Congress of America

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