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Vol.4, No.17 — November 8, 2007
EnjoyPool.comBCAExpo.com

 ::  BCA LAUNCHES DEVELOPMENT OF NEW CONSUMER WEB SITE … The Billiard Congress of America (BCA) is taking a giant leap in its commitment to promote the sport of billiards with the announcement it has launched the development of generationpool.com. The site will be introduced in early 2008.

“One of our key roles is the ongoing promotion of pool to current and potential players,” said BCA President Ivan Lee. “What better way than to create a state-of-the-art consumer Web site that provides interesting and informative content to players at all levels of skill? Whether someone wants to find a pool hall, retail location, manufacturer or instructor, view a trick shot video, ask a pro player a question, get a playing tip, search industry news or join a pool social networking forum, they will be able to turn to generationpool.com for the answer.”

generationpool.com is being designed by Colorado-based Insight Designs in conjunction with the BCA. With an impressive resume of work designing such sites as spyder.com, sierradesigns.com, etown.org and pepsiamericas.com, Insight Designs brings full-service Web-site development services, including domain name registration, Web hosting and site design, animation and database programming.

“Our membership is looking to the BCA to help promote the sport and grow the industry,” said BCA CEO Rob Johnson. “Today’s ever-changing world focuses on consumers being able to obtain their information and make buying decisions via the Internet. We have an opportunity to create a marketing tool by offering an industry portal that provides consumers ability to access informative and interesting content in a first-class, consumer-minded manner. generationpool.com also will create a series of new opportunities for BCA members to promote their businesses and services via our site, once again providing another valuable reason to be a BCA member.”

The BCA will launch an aggressive, unique marketing campaign to promote the Web site in early 2008. Ongoing communications and a seminar session during the 2008 International Billiard & Home Recreation Expo in June in Charlotte will provide members with a means to utilize generationpool.com as a marketing tool.

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 :: BCA ANNOUNCES BILLIARD INDUSTRY TRENDS REPORT

Billiard Congress of America (BCA) members have a growing need to track how the billiard industry performs year to year ... and, in meeting this need, the BCA is proud to announce the Trends Report, which will start in March of 2008.

The Trends Report is a new benefit offered exclusively to BCA members that will provide actionable information about how the industry performs year to year. The Trends Report details how the overall industry is performing, as well as details about how the member performs compared to similar members in the industry. The Trends Report will provide detailed information about things BCA members care about: sales; item volume; profitability; and overall industry direction.

Ellison Research, a neutral research firm using secure and confidential practices, will collect the information. No private information will ever be disclosed to the BCA or any other party. All responses will remain secure and confidential. The information provided to the research firm will be totaled so that members understand the health and direction of the whole industry. Each member will also see how he or she specifically performs compared to similar members.

All BCA members are encouraged to participate in this groundbreaking effort, and participation is free for all members. Here is how it works: four times a year, members will log into a neutral, secure and confidential Web site. Members will spend five minutes answering questions about their business. All responses will remain secure and confidential. Three weeks later a confidential report is mailed to the BCA member’s business address, free of charge.

More information about the Trends Report will be shared in the coming months. If you have any questions in the interim, please feel free to contact Robin Dahlen, BCA associate managing director, at robin@bca-pool.com or 404.760.4248.

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 :: BCA NAMES 2007 PRESIDENT'S AWARD RECIPIENT


Bob Radford

Each year the Billiard Congress of America (BCA) ... recognizes an outstanding individual who has made significant contributions to the billiard industry with the presentation of the BCA President’s Award. This year the BCA has chosen to recognize BCA member Bob Radford, owner of Antique Billiard Supply in Rockford, Ill., which provides sales and service of rare and collectible pool tables worldwide. His showroom contains the Midwest’s largest display of restored antique Brunswick pool tables.

Radford, a BCA member since 1988, is a current member of the BCA Board of Directors, a member of the Finance Committee and chair of the BCA Instructor Committee. During his tenure with the BCA, Radford has served as BCA treasurer and has been a member of the Bylaws, Certification/Specification, Membership and Long-Range Planning Committees.

“Bob’s active participation in the last year has helped to bring the BCA to a new level of professionalism and service to our members,” said Ivan Lee, BCA president. “His selfless dedication of time, talent and resources to the BCA, as well as his personal commitment to the well being and betterment of the organization, make it my pleasure to recognize him with this award. Bob also combines his billiard industry experience with his marketing, manufacturing and communications background to help the BCA continue the pace of improvement in its vitality, responsiveness and leadership.”

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 :: NEW FEATURE: renew your bca membership online!

Just a reminder ... all current BCA members should have received their 2008 membership renewal letter via postal mail.  New this year, you can quickly and easily renew your membership online on the BCA Web site at www.bca-pool.com.  Or, you can always renew your membership through the mail. 

Be sure to renew your membership no later than January 15, 2008, to be included in the 2008 BCA Membership Directory and to take advantage of your FREE 2008 BCA Expo registrationThe BCA looks forward to 2008 and has several new benefits and programs in the works for our members. As a Billiard Congress of America member, you are partnered with the only trade association in the billiard industry dedicated solely to your success.

If you have any questions regarding your current membership or your renewal, please contact Kari Freeland, BCA membership coordinator, at kari@bca-pool.com or 404.760.2892. Thank you for your continued support of the BCA!

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 :: BCA EXPO 2008: FAR FROM CONVENTIONAL

The countdown clock is already ticking ... for the 2008 International Billiard & Home Recreation Expo at the Charlotte Convention Center, June 12-14, 2008.  Be sure to bookmark the BCA Expo Web site for all the latest information as it becomes available. We’ll be announcing some killer special events, along with a “new look” and some great opportunities for you to increase your return on the show.

The “Business of Billiards Seminar Series” returns in 2008 with a powerful set of sessions designed to position your business for growth. Your time will be well spent: we’ll address issues such as retail merchandising strategies, poolroom design tactics, Internet marketing strategies, and charity and promotions tips. And we’ll present our consumer research results again, too.

The beauty of having the Expo in Charlotte, North Carolina, is two-fold. Know that great feeling of running into an old pal at the corner bar or bumping into a business acquaintance when you least expect it? And remember the opportunities that come from those experiences? That’s what we’ve got in Charlotte: a huge, casual, comfortable networking opportunity – the convention center is located near some terrific restaurants and entertainment, so you’re sure to be doing business on and off the show floor.  Charlotte also has a lot to offer outside of the trade show world (learn more about the city in their official Visitors Guide).

The BCA Expo is celebrating its 25th Anniversary in 2008.  Come celebrate with us for an opportunity to combine serious business with southern hospitality. (Register FREE with your new or renewed membership by January 15, 2008.)

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 :: BILLIARDS IN THE NEWS

In the new book … Running the Table: The Legend of Kid Delicious, the Last Great American Pool Hustler,” L. Jon Wertheim, a senior writer for Sports Illustrated, and author of three previous sports-themed books, provides a rollicking account of how Danny Basavich, known to everyone in the world of pool as Kid Delicious, discovered pool, discovered hustling and turned both occupations into art forms.  [ more ]

  • IN OTHER NEWS ... Shane Van Boening secured a 13-10 finals defeat of reigning world 9-ball champ Ronato Alcano to become the 32nd Annual U.S. Open 9-ball champion.
  • The World Pool Championships will take place November 3-11, 2007, at the Araneta Coliseum in Quezon City, Philippines, with a prize purse of $400,000. First-round play has been slightly altered from past years and will feature a modified double-elimination bracket.
  • Cliff Joyner won big at an independent event at Diamond Billiards in Dallas, Texas. The field was light, but the added prize money of $7,000 by the room owners was quite the incentive for many recognizable players.
  • To kick off the Viking Cue 9-Ball Tour’s Southern Classic Open, 97 players came out for the amateur event held at Mr. Cues II in Atlanta, Georgia.  Matt Reed moved through the winners bracket unscathed to take the top honors and a $2,500 added prize purse.
  • Twelve-year-old Chad Behnke ran undefeated to win the eighth stop of the 2007/2008 McDermott All American Tour hosted at Cue Masters Billiards in Dubuque, Iowa, on Saturday, October 27, 2008.
MEMBER MARKETING 101 ... From "52 Ways to Make Pool Everybody's Game"


TIP №
42


Reach thousands of prospects with a high-traffic mall
display during the Thanksgiving/Christmas season.


STRATEGY:


Take your merchandise to the masses with a mall display and ensure exposure during the busiest shopping days of the year. Secure space in high-traffic areas and you will be noticed by thousands of prospects when they’re looking for unique gifts.


EXECUTION:


  • Contact the local shopping mall to rent seasonal floor space.

  • Display a table, and include photos of additional tables and accessories.

  • Schedule pool exhibitions and provide chairs for weary shoppers.

  • Hold a speed break of speed pool contest with gift certificates as prizes.

  • Distribute "How to Play Pool Right" booklets or flyers on how to buy a quality table.

  • Pre-wrap accessories and sell gift certificates to impulse buyers.

  • Distribute store flyers to encourage shoppers to visit your business.

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 :: BCA NOTES & NEWS BRIEFS
2008 GENERATIONPOOL.COM 9-BALL CHAMPIONSHIPS:
SPONSORSHIP BIDS NOW BEING ACCEPTED

The 2008 generationpool.com 9-Ball Championships is the perfect opportunity for your company to gain exposure and a great way to show your support for the industry. This is not just another billiards event on the calendar. For the first time, the event will be held in conjunction with the 2008 International Billiard & Home Recreation Expo, which will be held at the Charlotte Convention Center. The tournament’s semi-finals and finals events will take place June 11-12, 2008, in the Grand Ballroom at the convention center. In addition, ESPN will be adding two additional hours of programming for the 2008 event, which will add more than 30 percent of first-run coverage shown on television. Sponsorship packages have been mailed to all BCA members. Please note that your sponsorship bid is due by the close of business on Friday, November 16, 2007. If you did not receive a bid package and are interested in sponsorship opportunities, please contact Trish Chavez, BCA marketing director, at trish@bca-pool.com or 866.852.0999.

COMING UP ...

>> NOVEMBER ... BCAPL Qlympics, Louisville, Kentucky, November 1-18
... Cuetec Cues WPBA National 9-Ball Championship, Lincoln City, Oregon, November 7 - 11
... BCA Board Meeting in Charlotte, North Carolina, November 15-16

>>
DECEMBER ...
2007 EnjoyPool.com 9-Ball Men's Semi-Finals Rebroadcast on ESPN2, December 11
... 2007 EnjoyPool.com 9-Ball Women's Semi-Finals Rebroadcast on ESPN2, December 13
... 2007 EnjoyPool.com 9-Ball Women's Finals Rebroadcast on ESPN2, December 13

>> JANUARY 2008 ... BCA annual membership renewals due, January 15...don't miss your opportunity to appear in the 2008 BCA Membership Directory!

>> FEBRUARY 2008 ... BCA Board Meeting in Phoenix, Arizona, February 5-7

BCA WELCOMES NEW STAFF MEMBERS

The Billiard Congress of America (BCA), continuing its commitment to more billiard industry promotion and an enhanced 2008 International Billiard & Home Recreation Expo, is pleased to announce two new employees to the BCA team: Lauren di Scipio, graphic designer; and Melissa Cowan, coordinator of trade services.  Both Cowan and di Scipio will be working out of the Broomfield, Colorado, office.  Learn more about the new team members in upcoming issues of BCA Member Update.


... 2008 GENERATIONPOOL.COM 9-BALL CHAMPIONSHIPS ... Secure your sponsorship today! Bids are due by Friday, November 16, 2007.
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An exclusive service to Billiard Congress of America Business Members, the BCA Member Update is distributed via e-mail twice monthly and archived online. Please forward, print and circulate this newsletter widely and feel free to submit your comments or contributions to Robin Dahlen, associate managing director.
Copyright © Billiard Congress of America

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