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Vol.4, No.18 — December 4, 2007
EnjoyPool.comBCAExpo.com

 ::  KYLE PETTY TO OPEN 2008 BCA EXPO: FAR FROM CONVENTIONAL WISDOM … A leader in the sport that epitomizes skill, preparation and handling the unexpected, Kyle Petty will serve as the keynote speaker at the 25th International Billiard and Home Recreation Expo, June 12-14, 2008, in Charlotte, North Carolina. Petty will explore the ideals that have made three generations of the Petty family legendary competitors.


Kyle Petty

Growing up in racing is always an advantage if you want to win in NASCAR Nextel Cup competition, but when you grow up in Level Cross, North Carolina, and your father is casually referred to as The King,” the expectations for your career jump tremendously. Petty was able to productively use his family business and take advantage of his incredible driving talents and people skills to build a winning driving resume and rebuild a racing business that has been the most successful in the history of motorsports.

Today, as CEO of Petty Enterprises, Petty remains a fixture at his family-owned business. A proven winner, Petty stays focused and determined to keep Petty Enterprises at the forefront of the motorsports world, and in 2007 he sat behind the wheel of the No. 45 Dodge. Kyle is also an analyst for TNT’s NASCAR NEXTEL Cup Series race coverage and a regular panelist for SPEED’s weekly program Tradin’ Paint.”  Petty's keynote is simply one session you won't want to miss!  

Looking to speed things up for your business?  The Business of Billiards Seminar Series during the 2008 Expo is designed to do just that.  With topics such as retail merchandising strategies, poolroom design tactics and Internet marketing, you’ll walk away a winner.

The BCA Expo is celebrating its 25th Anniversary in 2008.  Come celebrate with us for an opportunity to combine serious business with southern hospitality. Register FREE with your new or renewed BCA membership by January 15, 2008.  Also be sure to bookmark the BCA Expo Web site for all the latest information as it becomes available.

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 :: BILLIARDS IN THE NEWS

Green Bay Packers quarterback Brett Favreand J. Pechauer Custom Cues are proud to announce the uniting of forces to help raise money for charity. Pechauer Cues is creating a uniquely designed pool cue for the serious cue collector and the die-hard Favre fan. There will be only 25 of these once-in-a-lifetime cues. Each cue will be numbered and hand-signed by both Brett Favre and Joe Pechauer and include a certificate of authenticity.  [ more ]

  • IN OTHER NEWS ... Allison Fisher defeated Kelly Fisher to clutch the WPBA U.S. Cuetec Cues National 9-Ball Championship at Chinook Winds Hotel and Casino in Lincoln City, Oregon.
  • Daryl Peach of Great Britain won the 2007 World Pool Championship and $100,000 at Araneta Coliseum in Manila, Philippines. Although 35-year-old Peach had been playing the event steadily for almost a decade, he never before came close to the final.
  • George T. Neill has joined Brunswick Corporation as its vice president and chief marketing officer. Neill has previously held key marketing positions with Apple Computer, BMW of North America and most recently Motorola, Inc. At Brunswick, Neill will seek ways to further strengthen and build upon the company's leading market positions in each of its main lines of business, including bowling and billiards.
  • Justin Bergman took top honors at the Fifth Annual Turkey Shootout, hosted by Gray’s Victor Billiards in Victorville, California, over Thanksgiving weekend. The event attracted a field of 53 top Southern California players, including the 2006 U.S. Open champion John Schmidt.
MEMBER MARKETING 101 ... From "52 Ways to Make Pool Everybody's Game"


TIP №
27


Make pool everybody's game with hard-hitting cross promotions between pool rooms and billiard retailers.


STRATEGY:


When pool rooms and billiard retailers work together, it’s easier to convert more prospects into pool enthusiasts. Compared to individual promotions, shared marketing efforts or co-hosted events can make your budget go further and have a greater impact on prospects. And when more people play pool, everybody wins.


EXECUTION:


  • Take time to get to know the owners of pool-related businesses in your area.

  • Brainstorm with your new “partner” about how you can help each other drive traffic and grow your respective businesses.

  • Retailers: with each purchase, distribute a coupon for a free hour of table time or a drink/food special.

  • Pool rooms: distribute coupons for product discounts with your retailer partner.

  • Pool rooms: supply instructors for Saturday clinics at retailer locations.

  • Co-sponsor events, such as community benefits, instructional clinics and tournaments.

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 :: BCA NOTES & NEWS BRIEFS
COMING UP ...

>> DECEMBER ... 2007 EnjoyPool.com 9-Ball Men's Semi-Finals Rebroadcast on ESPN2, December 11
... 2007 EnjoyPool.com 9-Ball Women's Semi-Finals Rebroadcast on ESPN2, December 13
... 2007 EnjoyPool.com 9-Ball Women's Finals Rebroadcast on ESPN2, December 13

>> JANUARY 2008 ... BCA annual membership renewals due, January 15...don't miss your opportunity to appear in the 2008 BCA Membership Directory!

>> FEBRUARY 2008 ... BCA Board Meeting in Phoenix, Arizona, February 5-7

BCA MEMBER-ONLY BENEFIT:
HOLIDAY SHIPPING MADE EASY

During the holidays, make the most of your association savings. BCA members can save up to 24 percent on select FedEx Express® services and up to 20 percent on select FedEx Ground® services by joining the BCA Freight Savings Plan. For more information or free enrollment, call Siriani & Associates at 800.554.0005 or e-mail info@siriani.com.

If shipping packages via FedEx Express, December 18-24, 2007, or FedEx Ground or FedEx Home Delivery®, December 11-24, 2007, please note that the FedEx Money-Back Guarantee will temporarily be suspended. You can learn about holiday shipping at www.fedex.com/us/holiday.

For eligible FedEx services and rates, contact your freight savings program provider, Siriani & Associates. See the applicable FedEx Service Guide for terms and conditions of service offerings and money-back guarantee programs. FedEx service marks used by permission.  

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 :: NEW FEATURE: renew your bca membership online!

Just a reminder ... all current BCA members should have received their 2008 membership renewal letter via postal mail.  New this year, you can quickly and easily renew your membership online on the BCA Web site at www.bca-pool.com.  Or, you can always renew your membership through the mail. 

Be sure to renew your membership no later than January 15, 2008, to be included in the 2008 BCA Membership Directory and to take advantage of your FREE 2008 BCA Expo registrationThe BCA looks forward to 2008 and has several new benefits and programs in the works for our members. As a Billiard Congress of America member, you are partnered with the only trade association in the billiard industry dedicated solely to your success.

If you have any questions regarding your current membership or your renewal, please contact Kari Freeland, BCA membership coordinator, at kari@bca-pool.com or 404.760.2892. Thank you for your continued support of the BCA!

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 :: 2007 WPA WORLD 9-BALL CHAMPIONSHIPS FOR WHEELCHAIR PLAYERS

Thirty-five top wheelchair pool players from nine different countries ... recently gathered at Planet 9 Ball in Tampa, Florida, to compete in the 2007 WPA World 9-Ball Championship for Wheelchair Players. The field of players included competitors from Austria, Belgium, Canada, Germany, Ireland, Japan, Norway, Slovenia, Sweden, the United Kingdom (England, Scotland and Wales) and the United States. Players were seeded into the double elimination tournament brackets, based on their continental player rankings and past tournament accomplishments.


Pictured left to right:  Bronze Medalist Danny Luton (Bristol, England); Gold Medalist Henrik Larsson (Stockholm, Sweden); Silver Medalist Kurt Deklerck (Brugge, Belgium)

The championship match between Henrik Larsson, of Sweden, and Kurt Deklerck, of Belgium, was a race to 13 games, two games more than the semi-finals and four games longer that the preliminary rounds. This increased challenge proved to be no obstacle for Larsson. He took an early lead on Deklerck and refused to let him gain any momentum. Throughout the two-hour match, Larsson played brilliantly and masterfully, winning the world championship and the gold medal with a final victory of 13 games to five. Deklerck finished in second place, winning the silver medal.  Fran Crimi, WPA representative for the Billiard Congress of America, was on hand for the medal ceremony, presenting each of the finalists with their respective medals.

Players were matched up against each other on a custom-built Olhausen table with Simonis 860 cloth, which was installed at Planet 9 Ball exclusively for this event. The table was built and donated by Olhausen Billiards Manufacturing, Inc., specifically for the world championship and it was installed by Florida Billiards and covered with the cloth donated courtesy of Simonis Cloth.

Following the conclusion of the world championship, the donated Olhausen table, which has a retail value of approximately $3,800, was given away through a raffle and was won by David Pender, a local player from Planet 9 Ball, who was looking for a table for his basement.

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 :: JUNIOR CHAMPIONS TAKE AIM AT WORLD TITLE

The Billiard Education Foundation (BEF) is pleased to announce ... the junior players who earned their right to represent the United States in the 2007 World Pool-Billiard Association (WPA) Junior World 9-Ball Championships, November 26-30, 2007, in Willingen, Germany.

The Billiard Congress of America (BCA), as the North American member to the WPA, has awarded and supports the BEF and several U.S. junior representatives, as well as three players from Canada, with the opportunity to participate in the prestigious event. Approximately 56 players from six continents and 25 countries competed for the world title in both the boys’ and girls’ divisions.

Among the top international players representing “Team USA” in the boys’ and girls’ division were:

  • Mary Rankin, 19, Daly City, California 2006 WPA Junior 9-Ball Champion, Girls’ Division; 2007 BEF Junior National 9-Ball Champion, 19 & Under Girls’ Division

  • Nicole Kenney, 19, Littleton, Colorado 2007 BEF Junior National 9-Ball, Runner-Up, 10 & Under Girls’ Division

  • Briana Miller, 12, Allentown, Pennsylvania 2007 BEF Junior National 9-Ball Champion, 14 & Under Girls’ Division

  • Richard Barney, 16, Mont Alto, Pennsylvania 2007 BEF Junior National 9-Ball Champion, 19 & Under Boys’ Division

  • Christopher Futrell, 17, Virginia Beach, Virginia 2007 BEF Junior National 9-Ball, Runner-Up, 19 & Under Boys’ Division

  • Landon Shuffett, 13, Greensburg, Kentucky 2007 BEF Junior National 9-Ball Champion, 14 & Under Boys’ Division

  • Joshua Newman, 14, Bessener City, North Carolina 2007 BEF Junior National 9-Ball, Runner-Up, 14 & Under Boys’ Division

Please visit the BEF Web site at www.BilliardEducation.com or www.wpa-tour.com for final coverage details from the championships.

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 :: BCA BOARD VISITS CHARLOTTE: HOME OF THE 2008 BCA EXPO


BCA Board member Jim McDermott lines up his next shot at the Fox and Hound Smokehouse and Tavern in downtown Charlotte.

Members of the Billiard Congress of America (BCA) Board of Directors … recently met in Charlotte, North Carolina, November 14-15, 2007, for a regularly scheduled Board meeting. One of the items on the meeting agenda was a grand tour of the Charlotte Convention Center, the site of the 2008 International Billiard & Home Recreation Expo.

“The Charlotte Convention Center is truly impressive,” notes Ivan Lee, BCA president. “With its modern look and feel, as well as expansive show floor, the convention center is the perfect home for the 2008 BCA Expo. And with the combination of the Expo, the 2008 generationpool.com 9-Ball Championships and the BCA Hall of Fame induction ceremony, this year’s event will truly be far from conventional.”

In addition to their tour, Board members were given the opportunity to discover downtown Charlotte and further explore the many unique attributes of the Queen City.

“Expo attendees are in for a real treat in Charlotte,” said Renee Poehlman, BCA 2nd vice president. “When they’re not busy attending what is sure to be an outstanding BCA Expo, they will have walking-distance access to downtown Charlotte, which offers great restaurants, shopping and a vibrant nightlife…not to mention plenty of places to shoot a mean game of pool!”

Don’t miss your opportunity to combine serious business with southern hospitality at the 2008 BCA Expo. Register FREE with your new or renewed BCA membership by January 15, 2008. Also be sure to bookmark the BCA Expo Web site for all the latest information as it becomes available.

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 :: BCA SPOTLIGHT

New Billiard Congress of America (BCA) Art Director Lauren di Scipio ... has been doing graphic and digital design for over 24 years. Lauren was born in Brooklyn, New York, grew up in New Canaan, Connecticut, and moved to Colorado six years ago.  She spent the last year in Las Vegas as a consultant designing and launching a state-of-the-art digital media studio for The Henderson International School, which won awards and much media attention for the effort.  She has held previous responsibilities as director of alumni and mountain guide for Outward Bound, art director for several magazines and has extensive freelance photography and design experience.

As art director for the BCA, Lauren’s goals include supporting and promoting the BCA and billiards to the industry and consumers with a new, fresh look and identity through marketing materials, logos, ads and Expo promotional materials.

When not busy working, Lauren enjoys traveling, rock climbing, skiing, skydiving and playing pool for fun.  “I have three brothers and a dad who is a Marine Corps colonel and we grew up with a pool table in the living room, much to my mom's dismay,” says Lauren.  She also recently spent the past three months traveling around the United States on a motorcycle.

Lauren is based in Broomfield, Colorado, and can be reached at lauren@bca-pool.com

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... BCA EXPO 2008: EARLY BIRD EXHIBITOR DEADLINE EXTENDED ... secure your space today! Space applications are due by Monday, December 17, 2007.
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An exclusive service to Billiard Congress of America Business Members, the BCA Member Update is distributed via e-mail twice monthly and archived online. Please forward, print and circulate this newsletter widely and feel free to submit your comments or contributions to Robin Dahlen, associate managing director.
Copyright © Billiard Congress of America

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