Failed to execute CGI : Win32 Error Code = 3
Vol.4, No.19 —
December 19, 2007
EnjoyPool.comBCAExpo.com

 ::  2008 BCA EXPO: FAR FROM CONVENTIONAL … Want to know why you should come to Charlotte, North Carolina, June 12-14, 2008? Take a minute (okay, it’s really 62 seconds) and learn what your colleagues are saying about why they’ll be there. You might even see a familiar face or two.

Guess what else? You can build your brain without the pain in Charlotte. Go home with great new ideas to improve your life.  Well, maybe not your life, but definitely your business. The Business of Billiards Seminar Series offers six hours of compelling info targeted at you, the industry shakers and bakers. Last year, 90 percent of surveyed attendees found our seminars to be extremely valuable, so we added a few more, pumped up the speakers and brought in Kyle Petty as the keynote speaker.  A pretty great value for no additional charge.

Consider also that 60 percent of the U.S. population is within 100 miles of Charlotte and there are 129 non-stop flights EACH DAY into Charlotte, which means easy access for your old industry pals and lots of new folks, too...you’ll be in good company.  (And let’s not forget the great deals on hotel rooms that are in place for you Expo-goers.)  Don’t wait
‘til ’08
register now!

Oh, one more thing we’d like to remind y’all that it takes two to tango. Take a moment (okay, another 62 seconds) and put the BCA Expo logo and link on your Web site. It’s easy. Click here, scroll down a smidgeon and follow the very simple instructions. If you’re going to be an exhibitor, then we’ll be doing the same for you.  If you’re attending, help us spread the word it’s the “Member” thing to do.

^ contents

 :: billiard industry trends report on the horizon

Based on membership demand ... the BCA is developing the Billiard Industry Trends Report.  This project will kickoff in March of 2008.  The Trends Report is a new program offered free of charge to BCA members and provides actionable information about how the industry performs year to year.

The Trends Report will accomplish two things: it will detail how the overall industry is performing and it will show how the participating member performs compared to similar members in the industry.  In accomplishing these two items, the Trends Report will provide detailed information about things BCA members care about: sales; item volume; profitability; and overall industry direction.

“The BCA understands that members want to definitively know how the industry is performing,” said Rob Johnson, BCA chief executive officer.  “The Trends Report will provide the kind of information members need.  More importantly, while the BCA is sponsoring the project, a neutral research firm is taking charge of the project to collect all of the information.  This will ensure that private information is kept secure and confidential.”

Ellison Research, a neutral research firm, will collect the information using secure and confidential practices. No private information will ever be disclosed to the BCA or any other party, as all responses will remain secure and confidential.  The information provided to Ellison Research will be totaled so that members understand the health of the whole industry.  Each member will also see how he or she performs compared to similar members.  All participating members will receive a free, personal Trends Report mailed to their business address.

All BCA members are encouraged to participate in this important project. Participation is free for all members.  Here is how it works: four times a year, members will login to a neutral, secure and confidential Web site. Members will spend five minutes answering questions about their business. All responses will remain secure and confidential. Three weeks later, a confidential report is mailed to the BCA member’s business address, free of charge.

More information about the Trends Report will be shared in the coming months. If you have any questions in the interim, please feel free to contact Robin Dahlen, BCA associate managing director, at robin@bca-pool.com or 404.760.4248.

^ contents

 :: BCA PRODUCT HIGHLIGHT: ASSOCIATION HEALTH PROGRAMS

Attention BCA members … don't forget about the partnership the BCA has established with Association Health Programs (AHP). This nationwide program includes health insurance, life insurance, long-term care insurance, cancer coverage, accident insurance, disability income, critical illness, dental insurance, vision and more! AHP, of Overland Park, Kansas, has been retained to administer the program. Stuart Pase, president and certified senior advisor, welcomes all BCA members to take advantage of these special benefits, protection, underwriting and pricing.

If your company is a current BCA member and is interested in learning more about this beneficial new member benefit, contact AHP for a free evaluation of your current benefits at 913.341.2860 or 888.450.3040. Be sure to also visit the AHP Web site at www.associationpros.com.

^ contents

 :: BILLIARDS IN THE NEWS

The World Pool-Billiard Association (WPA) …  highlighted 20 years of growth at the Governing Board and General Assembly meeting in Willingen, Germany. The WPA boasts of members on six continents and recognition by the International Olympic Committee, four yearly World Championships (Men, Women, Juniors and Eight Ball), and a uniform set of rules that govern the game worldwide.   [ more ]

  • IN OTHER NEWS ... Rocky Lane set the world record for fastest jump shooter in billiards on December 5, 2007, in Auckland, New Zealand. Lane set the world record by jump shooting and clearing all 15 balls off the pool table within 14.16 seconds.
  • The Sam Houston State University Billiards Team celebrates their 20th anniversary this year. Established in November 1987 by present coach Gary Roark, the team has had many years of accomplishments and continued success.
  • Rachael Abbink went undefeated to take her second Jacoby Cues Great Lakes Tour win of the 2007-2008 season at Rack Attack Billiard Café in Port Clinton, Ohio. Liz Lovely was looking for her third straight win, but Abbink proved to be the better player of the day and beat her by one shot.
  • The Viking Cue 9-Ball Tour stopped in Columbus, Georgia, at Player’s Billiards December 8-9, 2007, where a total of 87 players came out to compete in the open and amateur events. Mike Gulyassy took top honors in the open division and Jesse Middlebrook took first place in the amateur event.
  • Shane Van Boening is the new Reno Open Champion after coming out on top of the final four in the final day of play. After taking a loss to Johnny Archer earlier in the week, Van Boening came back in the finals to defeat Archer, the only competitor to defeat him during the event.
MEMBER MARKETING 101 ... From "52 Ways to Make Pool Everybody's Game"


TIP №
10


Offer premium corporate memberships to attract new customers and generate additional revenue.


STRATEGY:


Companies are always looking for unique employee perks or team-building activities to strengthen employee/working relationships.  By offering corporate memberships that allow employees to play for free or at discounted rates, you can reach new prospects.  Once they play pool with their co-workers, many employees are likely to return with their families and friends to bring you even more business.


EXECUTION:


  • Send a mailer to local companies promoting special corporate memberships.

  • Underscore how pool can be a good team-building exercise and an employee benefit to boost morale.

  • Offer one hour of free instruction to get employees started.

  • Suggest screen printers who can create personalized team T-shirts.

  • Recommend ways to create teams and stage tournaments.

  • Create frequency punch cards and reward loyal customers with free time or a gift.

  • Follow-up with a phone call to the director of human resources to answer questions and work out the details of the memberships.

^ contents

 :: BCA NOTES & NEWS BRIEFS
COMING UP ...

>> DECEMBER ... 2007 BCA memberships expire, December 31 ... renew online today!

>> JANUARY 2008 ... BCA annual membership renewals due, January 15 ... don't miss your opportunity to appear in the 2008 BCA Membership Directory!

>> FEBRUARY 2008 ... BCA Board Meeting in Phoenix, Arizona, February 5-7

>> MARCH 2008 ... Billiard Industry Trends Report kickoff, early March

REGISTER TODAY!

The must-attend event of 2008!
2008 International Billiard & Home Recreation Expo
June 12-14, 2008
Charlotte Convention Center
Charlotte, North Carolina

SEASON'S GREETINGS FROM THE BCA

With all the holiday cards now in the mail, the BCA is looking forward to next year.  With many new projects and events in the works, BCA members will find that there's plenty to look forward to in 2008, including celebrating the BCA’s 60th Anniversary!

Membership Renewal Reminder: Don’t forget that ALL BCA memberships expire on December 31, 2007.  Quickly and easily complete your renewal online now at www.bca-pool.com to stay in the loop for all the latest industry news with Member Update and to receive your 2008 International Billiard & Home Recreation Expo passes.

You don’t want to miss out on 2008!  Your renewal will guarantee that your company will be listed in the “Who’s Who” of the billiard industry the BCA Membership Directory. This comprehensive reference book will be published in January, so your renewal must be received and processed no later than January 15, 2008. Don’t miss out on this once-a-year chance to have your company listed, plus take advantage of all the great programs and services that the BCA has to offer year-round!

If you have any questions regarding your current membership or your renewal, please contact Kari Freeland, BCA membership coordinator, at kari@bca-pool.com or 404.760.2892. Thank you for your continued support of the BCA!

^ contents

 :: RAKIN REPEATS AS JUNIOR WORLD 9-BALL CHAMPION GIRLS DIVISION


Mary Rakin, center, poses with other girlsdivision competitors at the 2007 WPA Junior World Championships.

Seven junior players represented the United States ... at the 2007 World Pool-Billiard Association (WPA) Junior World Championships in Willingen, Germany. Among the 39 entrants in the boys’ division and 19 in the girls’ division were: Mary Rakin (19), 2006 WPA Junior World Champion, Girls’ Division of Daly City, California; Briana Miller (12) of Allentown, Pennsylvania; Nicole Keeney (19) of Littleton, Colorado; Richard Barney (16) of Mont Alto, Pennsylvania; Landon Shuffett (13) of Greensburg, Kentucky; Christopher Futrell (17) of Virginia Beach, Virginia; and Joshua Newman (15) of Bessener City, North Carolina. Players earned their entry into the event by virtue of their top finish in the BEF Junior Nationals.

Mary Rakin was crowned the 2007 WPA Junior World Champion of the girls’ division for the second consecutive year. As the number-one seed in the event, Rakin found herself in a less-than-favorable situation when she lost her first match 7-4 to Denise Wilkinson of New Zealand. The pressure continued as she squeaked by her next opponent Anja Wagner of Germany 7-6. Once again, though, Rakin proved that she could handle the pressure, winning a close match 9-8 over Katrina Schagan of Germany and completing her mission by handily winning the next two matches over Kim Witzel of Germany 9-4 and Tina Buhnen of Germany 9-2.

Rakin ended her status as a junior competitor and when asked if pool was in her future she replied, “Yes, but not until after I finish school. School first, then pool.”  Pressed as to whether she would be knocking on the door of the WPBA after college, she grinned, “Yeah, I think so!”

Also in the girls’ division, Briana Miller won her first two matches over Chiaki Komiya of Japan 7-5 and Shu Ling Lin of Taipei 7-6. Landon Shuffett led the U.S. boys’ contingent, finishing in a tie for ninth place.

The USA team leader, Laura Smith, stated, “The juniors were not only eager to show their talents, but they were also honored by the opportunity to represent the United States in this international competition. This gave them the chance to share and learn about other cultures, as well as compete with some of the best junior billiard talent in the world.”

^ contents

 :: BCA SPOTLIGHT

New BCA Coordinator of Trade Services Melissa Cowan ... has a background in the commercial business world, from small, start-up companies to the corporate scene.  Most recently, she was involved with 3D design software for pre-visualization applications and helped to grow the business from one vertical market to seven.  She’s also been involved in the commercial satellite industry, along with other telecomm markets. Her experience is primarily in marketing, including events (trade shows, user conferences, product launches), publishing and digital communications.

Cowan's past will lend itself to the BCA’s future in terms of member interaction, user-friendly tools and expanding awareness of the industry.

Cowan grew up in Michigan and Pennsylvania.  Family trips out west convinced her to settle in Colorado, and she has made Colorado her home for over 20 years. When not promoting the business of billiards, Cowan enjoys skiing, camping, going to concerts and hiking.

^ contents


... 2007 BCA MEMBERSHIPS EXPIRE DECEMBER 31 ... renew your membership online today! Renewals must be received by January 15, 2008, for your company to be included in the 2008 BCA Membership Directory.
^ contents

An exclusive service to Billiard Congress of America Business Members, the BCA Member Update is distributed via e-mail twice monthly and archived online. Please forward, print and circulate this newsletter widely and feel free to submit your comments or contributions to Robin Dahlen, associate managing director.
Copyright © Billiard Congress of America

 NEXT ISSUE:  Vol.5, No.1