Vol.5, No.9 — August 13, 2008

 :: THE BILLIARD CONGRESS OF AMERICA (BCA) BOARD OF DIRECTORS … announces that it has appointed Tom Gregory, of Toltec Lighting, and Greg Lecorgne, of Dave & Buster’s, to fill two vacant Board seats for the 2008-2009 Board year. Gregory will fill the open Manufacturer/Distributor seat and Lecorgne will fill the open Room Operator seat. The BCA Board made its appointment decision during its recent Board meeting, which was held August 5-6, 2008, in Lake Forest, Illinois.

According to the BCA Bylaws, the Board of Directors has authority to make interim appointments to the Board in the case of a position vacancy. The directors appointed to fill these vacancies shall serve until the next general election, at which time a successor director shall be elected to fill the remaining terms of office. As such, Gregory and Lecorgne will serve until the next general election in June of 2009.

“I am pleased to welcome both Tom and Greg to the BCA Board,” says Sean Cummings, BCA chairman. “I feel confident that their industry experience and diverse backgrounds will offer unique perspectives to the Board as we continue to position the BCA as a strategic, forward-thinking organization in support of all companies involved in billiards.”

Gregory serves as the general manager of Toltec Lighting, which is based in Burnsville, Mississippi. In this capacity, Gregory is responsible for the day-to-day operations of Toltec, as well as all facets of Toltec’s participation at the BCA Expo. Gregory, who has worked for Toltec since its inception in 1978, is also a current member of the BCA Trade Show Committee.

Lecorgne is the assistant vice president of amusement operations for Dallas-based Dave & Buster’s and is responsible for oversight of daily operations of the Midway and billiard areas of the company, as well as all financial aspects of the business. Prior to joining Dave & Buster’s in 1997, Lecorgne was the owner of Lecorgne Leisure, an amusement arcade and pool room located in the United Kingdom.

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 :: 2008 BILLIARDS PARTICIPATION STUDY REVEALS NEW STATS

According to the 2008 USA Sports Participation Survey — Billiards, conducted by the Sporting Goods Manufacturers Association (SGMA),:

  • There are 51,089,000 billiards participants in the U.S.

  • There are 20,294,000 core (13+/year) billiards participants in
    the U.S.

  • 63% of all billiards participants are male and 66% of core (13+/year) billiards participants are male.

  • 68% of all billiards participants are 25 years old and up; 65% of core (13+/year) billiards participants are 25 years old and up.

  • 58% of all billiards participants have a household income of less than $75,000 per year.

  • 42% of all billiards participants reside in a market size of 2,000,000+.

  • 32% of all billiards participants have a college degree or higher.

  • 56% of all billiards participants also participated in bowling, 34% in darts, and 23% in golf.

The SGMA survey results also highlight: total billiards participation (participation at least once per year); billiards participation rate (participation at least once or more per year); profile details of all billiards participants (male and female); billiards participation by region; and billiards cross participation in other activities. Learn more (PDF file).

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 :: BILLIARD EDUCATION FOUNDATION AWARDS 2008 SCHOLARSHIPS

The Billiard Education Foundation (BEF) Academic Scholarship Program ... is an annual program that is divided into two categories: BEF Excellence in Education scholarship ($5,000 awarded over a two-year term; and BEF Aiming for Higher Education scholarships ($1,000 award). The objective of the BEF Academic Scholarship Program is to grant scholarships to high school seniors who have benefited from the sport of billiards and are pursuing a college education.

The scholarship criteria includes: maintaining a 3.0 cumulative GPA (on a 4.0 scale); must have received an ACT score of 23 or higher or an SAT score of 1050 or higher; must be accepted to an accredited undergraduate academic program by June 1, 2008; carry at least 12 hours per semester; submitted a 500-1,000-word essay on how billiards has been an integral part of his/her life (essays may be viewed on the BEF Web site); a letter outlining academic achievements, leadership and/or community service work; and a description of the applicant's background and career objectives.

Congratulations to the following 2008 winners:

BEF “Excellence in Education” Scholarship ($5,000 awarded over a two-year term)

  • Kelly King, Baltimore, Maryland

BEF “Aiming for Higher Education” Scholarships ($1,000 award)

  • Christopher Berger, Atlanta, Georgia

  • Dustin Farmer, Windsor, Colorado

  • Christopher Futrell, Virginia Beach, Virginia

  • Kyle Gassaway, Summerfield, North Carolina

  • William Howard, Richardson, Texas

  • Casey Landry, Bush, Louisiana

  • Matthew Pina, Ludlow, Massachusetts

For more information about the BEF, please visit www.billiardeducation.org. To become a sponsor, make a donation or inquiry, please contact Laura Smith via e-mail at laurasmith@billiardeducation.org or phone at 303.926.1039.

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 :: ATTENDING A TRADESHOW: GETTING THE MOST FOR YOUR TIME AND MONEY

Attending a tradeshow requires a substantial investment ... both in time and money. Even if the show is in your own backyard, you have the cost of being away from your store(s) or office, business lunch or dinner, gas and parking. And multiply that by 10 when the event requires air travel, hotel nights, car rental, three meals a day and business entertaining.

We’ll be offering up some tips in the next few issues of BCA Member Update that will help you make the most of your time and your money at a tradeshow. And the BCA Expo Web site will soon have additional tools for implementing these tips.

Save the Date!

Be sure to mark your calendars now for the International Billiard & Home Recreation Expo, June 25-27, 2009, in Las Vegas, Nevada.  The show will be held at the Sands Convention Center. Additional
details, including exhibitor and attendee information and the schedule of
events, will be available soon on the BCA Expo Web site.

Know why you are attending and plan your path. Are you going to see new products? Make new connections? Get new ideas for running your store or business? All of these? Regardless, there’s a lot to do in a little time. And since time is money, you should spend it wisely.

  • Start your schedule by incorporating the activities that are pre-scheduled, one-time-only items, such as educational sessions, vendor meetings, etc.

  • Then, set appointments before you go with your most important contacts. (Don’t count on getting the serious business done in the evenings. It could happen, but if it doesn’t, you’ll have one-on-one time planned.)

  • Pre-determining a path to walk the exhibit hall is a great efficiency plan. Pick the exhibitors that you want to see (the ones without an appointment) and list them numerically by booth number. You may find that you don’t need to go down every aisle (saving time), and you’ll be sure to see new companies in between these visits, too.

  • Finally, be sure to leave yourself several small blocks of “free time” to visit with friends or add an unexpected meeting.

By planning your path, you may find that you don’t need a hotel for three days and that you can get it all done in two! And if you know what you need to accomplish before you go, you can measure the success of your trip and justify the costs of being there.

Watch for more information about GoExpo! — a tool for scheduling and planning — FREE with your BCA Expo registration.

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 :: BILLIARDS IN THE NEWS

The United States of America ... will send a full field of 13 players to the World 10-Ball Championships in Manila, September 29–October 5, 2008. This is the first year that the World Pool-Billiard Association has held a World Ten Ball Championship, so these players are taking part in billiards history in the making. [ more ]

MEMBER MARKETING 101 ... From "52 Ways to Make Pool Everybody's Game"


TIP №
38


Create partnerships with popular vendors for giveaways that will draw more customers.


STRATEGY:


When you collaborate with national manufacturers, vendors or distributors, you create more powerful promotions. For example, local Pepsi or Coke distributors may provide free product giveaways at your room. Local Ford or Harley-Davidson dealerships may distribute coupons for free table time with a test drive.


EXECUTION:


  • Select and contact businesses that also appeal to your target market.

  • Emphasize how the promotion will drive traffic and product sales.

  • Create a mutually beneficial program that is easy for customers to understand and easy for you to execute.

  • Post signage at your location and at your partner’s place of business.

  • Give away each other’s product samples or coupons that will drive customers to your partner’s location.

Become a GenerationPool
Member Today!

Join the GenerationPool.com community to get connected and receive our e-newsletter! You can also add to the pool etiquette section, post your pool tips, post any pool and billiards tournaments or events, and join the social network to meet other pool fans across the nation.

 

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 :: BCA NOTES & NEWS BRIEFS
BCA ANNOUNCES QUALIFIERS FOR
WPA WORLD 10-BALL CHAMPIONSHIPS
The Billiard Congress of America (BCA) ... recently announced two qualifier events for the inaugural World-Pool Billiard Association (WPA) 10-Ball World Championships in Manila, Philippines, September 29-October 5, 2008. The first qualifier event will be held August 23-24, 2008, at Magoo’s in Tulsa, Oklahoma. The second qualifier event will be held September 6-7, 2008, at the California Billiard Club in Mountain View, California. [ more ]
BCA TO PARTNER WITH USPPA TO HOST
WORLD JUNIORS AND WHEELCHAIR CHAMPIONSHIPS
The Billiard Congress of America (BCA) and the United States Pool Players Association (USPPA) ... recently announced plans for the USPPA to host the 2008 World Pool-Billiard Association (WPA) Junior World 9-Ball Championships and 2008 WPA World 9-Ball Championship for Wheelchair Players in Reno, Nevada, November 30-December 3, 2008. These events will take place at the Sands Regency Hotel in conjunction with the USPPA Pro Am and Reno Open, scheduled December 4-13, 2008. In addition, the USPPA will present a qualifier for the Junior World Championships at the California Billiard Club in Mountain View, California, on Friday, November 28, 2008. [ more ]
COMING UP ...

>> AUGUST 2008 APA National Team Championships, August 15-23, 2008, Las Vegas, Nevada
APA 8-Ball Wheelchair Challenge, August 20-21, 2008, Las Vegas, Nevada

>> SEPTEMBER 2008 ... WPBA Carolina Classic, September 10-14, 2008, Durham, North Carolina
... WPA 10-Ball World Championships, September 29-October 5, 2008, Manila, Philippines

>> OCTOBER 2008 ... 2009 BCA Expo Early-Bird Rate for Exhibitors Deadline, October 31, 2008

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... Have you checked out GenerationPool.com yet? Become a GenerationPool.com "Insider" today!
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An exclusive service to Billiard Congress of America Business Members, the BCA Member Update is distributed via e-mail twice monthly and archived online. Please forward, print and circulate this newsletter widely and feel free to submit your comments or contributions to Robin Dahlen, associate managing director.
Copyright © Billiard Congress of America

 NEXT ISSUE:  Vol.5, No.10