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Vol.5,
No.11 —
October 21, 2008 |
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2008 BCA MEMBERSHIP RENEWAL PACKETS FOR
2009 … have hit the mail. The BCA looks forward to 2009
with the strong commitment to helping you succeed in your business.
To do this, we’ve expanded our efforts to provide you with benefits
that directly affect your bottom line. As a BCA member, you’ll get
the benefit of:
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Industry Research.
Understand what your customer is thinking about from our
industry leading research
initiatives provided exclusively for BCA members.
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Industry Education. Find
your customer online with
leading-edge seminars for e-commerce advertising, learn about
the customer of tomorrow by attending our in-depth look into
what youth think about pool, better understand how the video age
is affecting such opinions and how the younger generation makes
purchasing decisions at the Business of Billiards Seminar Series
during the 2009 BCA Expo
in Las Vegas.
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2009 BCA Expo. Hundreds of
companies, thousands of products and enough networking
opportunities to grow |your business for years
— all free for BCA members
during the 2009 BCA Expo
in Las Vegas. And, if you’re a BCA manufacturer or distributor,
you’ll get discounts for exhibiting at the premier billiard and
home entertainment expo in North America. Connect with thousands
of
qualified buyers to generate new leads, close deals,
expand
your market share and maximize profits.
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Industry Information. Gain
exclusive access to our new and improved
Web site, including the
online BCA Membership Directory. The site also provides
information
to the public on where to play, purchase and obtain instruction
on pool.
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Industry Communications.
Stay up-to-date on the industry and gain useful business
improvement insights via the bi-monthly
BCA Member Update electronic newsletter.
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GenerationPool.com.
Exclusively promote your business and services via
GenerationPool.com.
Gain the ability to create your own mini-Web site or link
GenerationPool.com to your current Web site.
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Free Merchandise. Profit
from free BCA
merchandise, including the Billiards: Official Rules &
Records Book, DVDs, posters and more.
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Discounts. Save money with
exclusive discounts on services and products, including merchant
card services, rental cars and shipping services.
Check out the BCA Web site at
www.bca-pool.com, where you
can quickly and easily renew your membership online. Or, you can
always renew your membership through the mail. Be sure to renew
your membership no later than January 30, 2009, to be included in
the 2009 BCA Membership Directory.
If you have any questions regarding
your current membership or your renewal, please contact Kari
Freeland, BCA membership coordinator, at
kari@bca-pool.com or
866.852.0999. Thank you for your continued support of the BCA!
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2009 BCA EXPO IN VEGAS. WHERE ELSE? |
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 There are lots of reasons to be at the 2009 BCA
Expo ... new products, new business, educational seminars,
networking with the industry and reconnecting with friends. And, of
course, Las Vegas is a great destination. Most importantly though
— this is your Expo.
Want to know why you should come to
Vegas in June 2009? Take a minute to check out the latest BCA Expo
video (just click on the "play" button to the right) and learn what your colleagues are saying about
why they’ll be there. You might even see a familiar face or two!
Be sure
to visit the BCA Expo Web site often beginning in November for all
the latest information.
2009 International Billiard & Home Recreation Expo
June 25-27,
2009
Las Vegas, Nevada / Sands Convention Center |
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GAIN EXPOSURE FOR YOUR BUSINESS
ON GENERATIONPOOL.COM |
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 The
BCA is now offering the opportunity for BCA members ... to place
a banner advertisement on the home page of
GenerationPool.com.
At this time, only two (2) advertising spots are available, so
this is a first-come, first-served opportunity.
The banner advertisement will consist of a 96 x 96
logo or image and three lines of text that will fit in the ad
location. Please visit the
GenerationPool.com home page to view the location of the
advertisement, which is in the bottom right promotional box. This
banner ad will rotate with one other sponsor with each click.
The price for the banner advertisement is $150.00
per month or $100.00 per month for a three-month commitment.
Again, only two (2) spots are available, so be sure to secure your
banner advertisement today! If you are interested, please contact
Trish Chavez at
trish@bca-pool.com or by phone at 303.243.5070, ext. 21.
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BCA MEMBERS HONORED BY NWPA |
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The National
Wheelchair Poolplayers Association (NWPA) ... is honoring
two BCA member organizations,
Viking Cue Manufacturing, Inc.,
and the American
Poolplayers Association, with its Presidents Award, which
will be officially presented to these two deserving entities during
the 2008 WPA World 9-Ball Championship for Wheelchair Players in
Reno, Nevada, December 1-3, 2008.
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Barry Hart |
Viking Cue Manufacturing, Inc., is a
long-time supporter of the NWPA and its programs, and its national
ranking system is named in its honor. Viking Cue’s support is
instrumental in the success of the NWPA as it provides significant
product donations for each NWPA-sanctioned event. For the 2007 WPA
World Championship for Wheelchair Players, Viking Cue provided
custom-engraved gold, silver and bronze colored cues for the three
medalists. Additional customized cues were provided by Viking Cue
for the winners of the 2007 U.S. National Wheelchair 9-Ball
Championships, as well as for several special player awards. Viking
Cue also significantly increased its support for each of the seven
events of the 2008 season of the PVA/NWPA National Wheelchair
Billiards Tournament Series, which are enhanced NWPA-sanctioned
events designed to encourage and foster participation from
wheelchair players of all skill levels. While this award is being
given to Viking Cue as a corporation, the NWPA specifically
recognizes Barry Hart, vice president of Viking Cue, for his
efforts and actions in supporting the NWPA and its mission and
players.
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Renee Lyle |
The American Poolplayers Association (APA),
from its national office to local league operators, has supported
the NWPA, its mission and players in many ways. The national
organization of the APA has provided direct donations for most of
the NWPA’s major national or international events. Several NWPA-sanctioned
events have been sponsored by a local APA league. Many NWPA players
compete on APA leagues and are welcomed as fellow competitors. In
addition, APA league operators have helped sponsor players to
sanctioned NWPA events. In 2005, the APA independently organized a
32-player tournament for its members who compete from a wheelchair.
This event, which was conducted together with the APA’s Annual
National Team Championships in Las Vegas, Nevada, has been held for
four consecutive years, has an expanded field size of a maximum of
64 players and a first place payout of $2,000. The APA 8-Ball
Wheelchair Challenge is the largest independent wheelchair billiards
tournament in the United States and prominently promoted by the APA
with same veracity and care as with its other national events. While
this award is being given to the APA in its entirety as an
organization, the NWPA specifically recognizes Renee Lyle,
president of the APA, for her support of the NWPA, her vision in
establishing the APA Wheelchair Challenge and the creation of a
positive environment on an organizational level for the inclusion of
players with disabilities.
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BILLIARDS IN THE NEWS |
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 Tom Rossman
defeated ...
Andy
Segal to take home the Trick Shot Magic title and a
$40,000 purse at the
2008 ESPN Zone Billiards Shootout. Bobby McGrath
defeated Dave Pearson for the
International Speed Pool Challenge crown and the
$40,000 winner-takes-all purse.
 ESPN Zone Las Vegas
played host to both events, which were each taped for
three, one-hour telecasts on ESPN and the first ever to
be broadcast in high definition. |
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IN OTHER NEWS ...
Poison Products is donating 100 percent of profits
made in October on its Pink Ribbon cues toward breast
cancer research initiatives in recognition of National
Breast Cancer Awareness Month in the United States.
Donations from the cue purchases go toward disease
education and screening, scientific research and aid for
patients suffering from the disease.
- PoolDawg.com was
recently featured in an article on the Wall Street
Journal Web site, which addressed holiday shopping
and the importance of a strong online marketing plan
that will target shoppers looking to purchase gifts via
the Internet.
- Mueller Recreational Products
announces that it has
added OB Cues and OB-1 cue shafts to its catalog.
- Matchroom Sport recently
announced the first three players from each side in
this year's PartyCasino.com Mosconi Cup, which is set
for December 11-14, 2008, at the Hilton Hotel in
Portomaso, Malta.
- The Seminole Tribe of Florida will
host the 3rd Annual Steve Mizerak Championship,
November 13-16, 2008, in
Hollywood, Florida, in conjunction with the 2008 Women’s
Professional Billiard Association’s Tour Championship.
Former NFL and Miami Dolphin greats, Mark Duper and Mark
Clayton, will kick off the championships with a
Celebrity Charity Pro-Am on November 12.
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MEMBER MARKETING
101 ... From "52 Ways to Make Pool Everybody's Game" |
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TIP №
01 |
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Advertise in movie theaters to
reach a local audience that
values entertainment. |
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STRATEGY: |
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Advertising in movie
theaters before the film
starts is a great way to
drive traffic directly
to your business. The
commercials can be
either live action or
still photography, and
are relatively
inexpensive to produce
and run. It’s an
effective way to promote
your business to
hundreds of people. |
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EXECUTION: |
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Contact a local movie
theater for on-screen
advertising information.
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Ask if the theater considers
cross-promotions, or a
discount on advertising in
exchange for offering
customers a free game of
pool or free gift/discount
on a purchase when they show
their ticket stub.
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Call local TV stations,
because they often offer
cost-effective production
resources.
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Consider a two-part Q&A
commercial with a
pool-related question (e.g.,
Q. Who wrote the books that
inspired The Hustler
and The Color of Money?
A. Walter Tevis, inducted
into the Billiard Congress
of America Hall of Fame in
1991.)
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Emphasize that pool is a
great activity for everybody
after the movie.
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Include your address or
directions from the movie
theater.
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:: BCA
SPOTLIGHT |
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 New
BCA Board member Greg LeCorgne … is the assistant
vice president of amusement operations for Dallas-based
Dave & Busters.
LeCorgne is responsible for the oversight of daily
operations of the Midway and billiard areas of the company,
as well as all the financial aspects of the business.
Prior to joining Dave & Buster’s in 1997,
LeCorgne was the owner of LeCorgne Leisure, an amusement
arcade and pool room located in the United Kingdom. The
amusement/leisure industry is a trade that LeCorgne and his
family have been involved with for many generations.
 LeCorgne wants to see the BCA grow and saw
the seat on the BCA Board of Directors as an opportunity to
meet and share ideas with industry leaders. “My goal is to
build the relationship between the members and the Board of
Directors, while helping the BCA improve the products that
they are delivering,” said LeCorgne.
LeCorgne is very dedicated to his work,
but on his own time he enjoys riding motorcycles and playing
golf and squash. He has a son that is 29 and a daughter that
is 26.
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BCA PRODUCT HIGHLIGHT: BCA RULE BOOK |
 The holidays are right around the corner … do you have enough
copies of the Billiards: Official Rules & Records Book — BCA 60th
Anniversary Edition for your customers and online shoppers?
The must-have resource for the billiard industry, the 2008 BCA
Official Rules & Records Book contains the newly updated
World-Standardized Rules for 8-Ball, 9-Ball, 14.1, One Pocket and
many other popular games, including the introduction of a new game,
10-Ball. In addition, the book includes: fully illustrated
schematics, diagrams and sketches; a brief history of the game; BCA
Hall of Fame biographies; tournament results and records; and
instructional tips.
Copies of the rule book can be purchased online via the BCA Store
at
www.bcastore.com. Or, orders can be placed by contacting the BCA
at 866.852.0999. Volume discounts are available for BCA members.
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Number of Copies |
BCA Member Price |
| 1—9 |
$6.85 |
| 10—99 |
$4.20 |
| 100—499 |
$3.45 |
| 500—999 |
$2.85 |
| 1,000—1,999 |
$2.40 |
| 2,000+ |
$2.10 |
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COMING
UP ... |
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>>
OCTOBER 2008
...
2009
BCA Expo Early-Bird Rate for Exhibitors Deadline,
October 31
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NOVEMBER 2008
... BCA Board Meeting, November
6-7, Boulder, Colorado
...
APA U.S. Amateur Championship, November
7-9, Atlanta, Georgia
... WPA
Junior World 9-Ball Championships,
November 30-December 3, Reno, Nevada
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DECEMBER 2008
...
WPA World
9-Ball Championship for Wheelchair Players,
December 1-3, Reno, Nevada
>>
JANUARY 2009
... BCA annual
membership renewals due,
January 30 ... don't miss your opportunity
to appear in the 2009 BCA Membership Directory!
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JUNIOR 9-bALL CHAMPIONS COMPETE
FOR WORLD TITLE IN RENO |
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 The
Billiard Education Foundation (BEF) is pleased to announce ...
that nine junior players will be representing the United States in
the 2008 World-Pool Billiard Association (WPA) Junior World 9-Ball
Championships, November 30-December 3, 2008, in Reno, Nevada.
The Billiard Congress of America (BCA), the North
American member to the WPA, has made plans for the USPPA to host
this prestigious event at the Sands Regency Hotel. Over 50 players
from six continents and over 20 countries will compete for the world
title in both the boys’ and girls’ divisions.
The junior players that earned an entry by virtue
of their performance in the 2008 BEF Junior Nationals and are part
of the U.S. contingent are:
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Austin Murphy, Folsom, California, 2008
BEF Junior Nationals Champion, 19-and-Under Boys’ Division
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Landon Shuffett, Greensburg, Kentucky,
2008 BEF Junior Nationals Champion, 14-and-Under
Boys’ Division
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Allison Hardwick, Evansville, Indiana,
2008 BEF Junior Nationals Champion, 19-and-Under Girls’ Division
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Briana Miller, Allentown, Pennsylvania,
2008 BEF Junior Nationals Champion, 14-and-Under Girls’ Division
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Nick Tafoya, Albuquerque, New Mexico,
2008 Junior Nationals, Runner-Up, 19-and-Under Boys’ Division
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Chelsea Hardwick, Evansville, Indiana,
2008 Junior Nationals, Runner-Up, 19-and-Under Girls’ Division
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Billy Thorpe, Dayton, Ohio, 2008 Junior
Nationals, Runner-Up, 14-and-Under Boys’ Division
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Richard Barney, Hagerstown, Maryland,
2008 Junior Nationals, Third Place, 19-and-Under Boys’ Division
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Chuckie Holyoke, Mt. Vernon,
Washington, 2008 Junior Nationals, Fourth Place, 19-and-Under
Boys’ Division
For more information, visit
www.wpa-tour.com.
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An exclusive service to Billiard Congress of America Business
Members, the
BCA
Member Update
is distributed via e-mail twice monthly and
archived
online. Please forward, print and circulate this newsletter widely and feel
free to submit your comments
or contributions to Robin Dahlen,
associate managing director. |
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Copyright © Billiard Congress of America |
NEXT
ISSUE: Vol.5, No.12 |
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