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Vol.6, No.1 — January 28, 2009


2009 BCA Expo
June 25-27, 2009
Sands
Convention Center
Las Vegas

 :: RENEWING YOUR BCA MEMBERSHIP IS A BRIGHT IDEA! … Can you afford NOT to renew? Renew your membership today and you can bank on:

  • FREE Admission to the 2009 BCA Expo in Las Vegas a $100 Value

  • NEW FOR 2009 Online Forums for Retailers and Room Operators

  • NEW FOR 2009 Marketing 101: How to Write a Marketing Plan and More Than 100 Marketing Tips

  • EXHIBITOR OPPORTUNITIES at the 2009 BCA Expo in Las Vegas Where Else?

  • INDUSTRY EDUCATION via Consumer and Industry Research and Expo Seminars

  • PROMOTIONAL OPPORTUNITIES via GenerationPool.com

  • FREE BCA Merchandise, Industry News, Updates and Business Tips

  • EXCLUSIVE DISCOUNTS on Products and Services

Your renewal will guarantee that your company will be listed in the “Who’s Who” of the billiard industry — the BCA Membership Directory. This comprehensive reference guide will be published soon, so your renewal must be received and processed no later than January 30, 2009.

If you have any questions regarding your renewal, please contact Kari Freeland, BCA membership coordinator, at 866.852.0999 or you can visit bca-pool.com and easily renew online.

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 :: 2009 BCA EXPO IN VEGAS.  WHERE ELSE?

Times are tough ... but, you’re not alone and there are opportunities to keep your business moving forward. The 2009 BCA Expo is one of those opportunities.

Become a more successful business owner by discovering new products and services, searching out education and connecting with others in your industry to share ideas and get help solving issues. Check out the new 2009 BCA Expo Attendee Brochure or bcaexpo.com for more information.

As a marketing vehicle, the 2009 BCA Expo provides the most cost-effective, efficient means to connect with qualified buyers to generate new leads, close deals, expand market share and maximize profits. See the 2009 BCA Expo Exhibitor Prospectus or bcaexpo.com for more information.

Don’t miss this dynamic opportunity to connect with your industry!

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 :: A MAKEOVER FOR RETAILERS IN CHALLENGING TIMES

Retailers stung by consumers who refuse to spend ... are adjusting the way they do business, from cutting marginal suppliers to re-evaluating their pricing. Many merchants are also improving their customer service as they try to connect emotionally to shoppers. Here’s what the changes mean:

  • SLASHING SUPPLIERS: Stores have been paring inventories for two years. Now they are slashing them, particularly goods from marginal suppliers.

  • RE-EVALUATING PRICING: When housing prices were booming and credit was easy and jobs were more plentiful, shoppers kept buying and trading up. Stores were happy to accommodate by stocking ever more expensive products. Now, stores are adjusting their pricing.

  • HIRING OUTSIDE SPECIALISTS: Companies are turning to outside advice on sourcing and currency hedging to reduce the impact of volatile foreign exchange rates.

  • A NEW ATTITUDE: Consumers are already noticing sales clerks are more polite. There are
    friendlier greeters at the doors, and shoppers are finding thank-you notes in the mail.

  • FOCUSED STOCK: Stores are ordering narrower selections of goods as they go for the most
    popular items, the surest sellers.

Source: Yahoo! News, January 20, 2009

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 :: BCA ANNOUNCES 2008 PRESIDENT'S AWARD RECIPIENT

Each year the Billiard Congress of America (BCA) ... recognizes an outstanding individual who has made significant contributions to the billiard industry with the presentation of the BCA President's Award. In 2008, the BCA has chosen to recognize Fran Crimi, BCA Instructor Program administrator and BCA senior delegate to the World-Pool Billiard Association (WPA).


Fran Crimi
Photo courtesy of the Women
s Professional Billiards Association

Crimi, a former pro player and previous president of the Women’s Professional Billiards Association, is responsible for the oversight and management of the BCA Instructor Program. Crimi works closely with each instructor to ensure that his or her certification is maintained on a yearly basis. She has worked to make the BCA a place where instructors can go for advice and to obtain their credentials, as well as a resource where players can turn when they are looking for a legitimate and qualified instructor. In fact, Crimi herself is a BCA Master Instructor, which is the highest level of certification that can be obtained in the program.

In her role as a BCA senior delegate to the WPA, Crimi works closely with the BCA’s WPA Committee to provide input back to the WPA on various issues, including the player selection process for international events, rules and specifications issues, potential scenarios for hosting international events in North America and other timely topics paramount to the sport and industry. In this capacity, she also represents the BCA at all WPA Board of Directors meetings and at the bi-annual General Assembly.

Crimi recently played a significant role in the WPA World Junior 9-Ball Championships and WPA World 9-Ball Championships for Wheelchair Players hosted in Reno, Nevada, the first week of December 2008. Crimi, in partnership with the United States Pool Players Association, was responsible for several logistical items related to both events, including booking player travel and accommodations, management of tournament brackets, securing event sponsorships and player awards distribution.

“Fran’s dedication of time, talent and resources to the BCA, her willingness to work cooperatively and her personal commitment to the betterment of the billiard industry make her the obvious choice for this award,” said Ivan Lee, chairman of the BCA Board of Directors. “Fran is a highly-respected and well-known member of the billiard community. Her experience as the former head of the WPBA and as a BCA Master Instructor make her the ideal liaison to the WPA and manager of the BCA Instructor Program. Fran was chosen for both of these roles because of her litany of credentials and strong work ethic. She is truly an integral member of the BCA team.”

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 :: BILLIARDS IN THE NEWS

For the first time ever ... in Chicago and the Midwest, Dragon Promotions brings 2008 Player of the Year Mika Immonen of Finland, former #1 Francisco Bustamante of the Philippines and Top 5 USA-ranked Charlie Williams to the Chicago Predator Pro Pool School. These professional players will reveal in-depth training methods and secrets of professional pool. This rare experience, which will take place February 7-8, 2009, will be hosted by Palace Billiards and is sponsored by Predator Cues, Simonis Cloth, Brunswick Centennial Balls and Master Chalk. [ more ]

  • IN OTHER NEWS ... CueSport TV, the Internet Pool & Snooker Channel, recently announced an advertising deal with German billiard cloth manufacturer, Z9 Billiard Cloth, for the 2009 season. Z9 Billiard Cloth was introduced to the UK market in 2008 when the company sponsored the GB9 Ball Tour.
  • BCA member ScratchBall Billiards recently introduced a new game, STYMIE. The object of the game is to gain points by blocking pockets. Block a pocket by positioning a ball within 5/8" in front of the pocket fall line.
  • Rodney Morris, one of America's top professional pool players, will try his hand as an amateur league system owner. “The Rocket” has purchased the Phoenix-area UPA Amateur League, which is currently in its first season. Morris hopes the new venture will increase the interaction between pro and amateur.
  • BCA member Executive Billiards’ DELTA-13 Elite Rack has been named the Official Rack Sponsor of the National Championship Series (NCS). The DELTA-13 Elite Rack will debut with the NCS 8-Ball Championship, February 13-15, 2009, at the Golden Nugget in Las Vegas, Nevada, and will be used for all NCS national-level tournaments throughout the year.
MEMBER MARKETING 101 ... From "52 Ways to Make Pool Everybody's Game"


TIP №
11


Offer free pool instruction to
schools as an effective way to
teach geometry, physics or
physical education.


STRATEGY:


Pool is a perfect game to teach students the concepts of geometry or physics, sportsmanship and team-playing strategies. Pool naturally provides a great hands-on aspect to the respective class curriculum, creating a fun learning environment. By introducing pool to a younger audience, you can attract more families and pave the way for a lifetime of business.


EXECUTION:


  • For lists of instructors in your area, visit
    bca-pool.com.

  • Approach local school athletic or curriculum directors with a proposal for pool instruction.

  • Emphasize how pool is a fun and creative way to teach students valuable lessons.

  • Offer to have your instructors work with the teachers to create the lesson plan.

  • Note that smoking and alcohol are not allowed during the class.

  • Give each student an inexpensive billiard-related cue product that bears your logo and address.

  • Organize an awards program to end the last session on a high note.

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 :: BCA NOTES & NEWS BRIEFS
BCA WELCOMES NEW MEMBERS
The BCA extends ... a warm welcome to the following new members:

Manufacturer/Distributor:
One80 Darts Co., LTD; Brown Chicken Log Works; Bourbon Street Light Works

Retailer:
Poolnight LLC; A.T.D Trading Company; AM-Pro Sports; Black Hills Billiards/Pool & Spa Center; Xtreme Gameroom; Billiards and Barstools; Jillian’s Billiards Club of San Francisco

Room Operator:
Toadstool Billiard Cafe; Mystic Billiards; Dave and Busters

Affiliate:
Jerry McKoy; Michael Hyland; Revelations, a JD Company LLC; ScratchBall Billiards; Dragon Sports; Splash Around Pools;
Mark Vanger Co.; Lawrence Blyden

COMING UP ...

>> JANUARY 2009 ... 2009 BCA Expo attendee registration coming soon
...
BCA annual membership renewals due, January 30 ... don't miss your opportunity to appear in the 2009 BCA Membership Directory!

>> FEBRUARY 2009 ... WPBA Regional Tour Championship, February 21-22, Bellevue, Washington
...
BCA Board Meeting, February 24-26, Broomfield, Colorado, BCA Headquarters

>> MARCH 2009 ... Deadline for applications for BEF scholarships, March 16

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 :: IWAN SIMONIS PLEDGES CONTINUED SUPPORT OF NEW REALITY SHOW CONCEPT

Billiard Congress of America (BCA) member Iwan Simonis, Inc., ... has recognized the progress and potential of Blair Thein and his reality show project, “Pool, Poker and Pain,” and has committed to help Thein align himself with a professional company to package the show for investment. Investors Resource Alliance LLC intends to deliver the knock-out punch to help attract the right investors that will allow this extreme dream to become a reality.

Edward Weinecke, vice president, and Alex Decker, executive, of Investors Resource Alliance LLC, feel they have a tiger by the tail as “Pool, Poker and Pain” is a very sexy and exciting project. By opening up their resources to help Thein put the final touches on the planning, development and packaging of the reality show, it looks like the highly ambitious project can get the funding that it needs to reach the next level. This final development process will be in high gear over the next month to package and present the groundbreaking show.

The character-based reality show has blockbuster potential as its reach touches three unique sports, pool, poker and mixed martial arts. The combination of this dramatic reality show, leading up to a unique triathlon-style event, is expected to bring new eyes to each respective sport.

“The interest in the uniqueness and excitement that surrounds this project, along with recent developments, lead me to believe that 2009 is the year that Pool, Poker and Pain will shine,” says Thein.

Thein intends to begin scheduling meetings with qualified investors interested in being involved with a completely new twist on combined discipline sports and ready to make sports and entertainment history. For more information and insight into the “Pool, Poker and Pain” concept, visit poolpokerandpain.com.

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... The BCA won't be the same without you ... renew your membership online today! Renewals must be received by January 30, 2009, for your company to be included in the 2009 BCA Membership Directory.
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An exclusive service to Billiard Congress of America Business Members, the BCA Member Update is distributed via e-mail twice monthly and archived online. Please forward, print and circulate this newsletter widely and feel free to submit your comments or contributions to Robin Dahlen, managing director.
Copyright © Billiard Congress of America

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