PUBLIC RELATIONS UPDATES
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HELP ATC PITCH
YOUR PRODUCT LINE |
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BCA Business Members may submit product photos and
descriptions to
Tom Cosentino,
the BCA’s Senior Account Supervisor at ATC. Please
indicate your ability to provide product samples for
upcoming demonstrations and appearances. Our goal is
to give visibility to as many of our members as
possible!
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Alan Taylor Communications ...
became the BCA’s public relations firm of record in 2004, and been
highly-successful in generating billiard "buzz" for the industry. In its
2005 Annual Report, the
BCA released numbers that continue to impress, with placements in
national and regional print and electronic media that garnered just
under 113 million impressions!
In
each twice-monthly edition of the BCA Member Update, you'll find a full
report of those ongoing projects, managed by Alan Taylor, that bring a
high level of visibility to the sport and the industry. Check
back
issues for the details!
So what is the significance of the number
114,588,382? It’s the total number of combined media impressions for
billiards in 2005 – both those generated by Alan Taylor Communications,
and the viewing households reported by ESPN for the BCA 9-Ball
Championships.
A long list of BCA Business Members have
had their products featured on ESPN2’s morning news show, Cold Pizza,
and USA Today highlighted ten BCA Member billiard rooms in its Travel
Destinations section. Separately, these rooms were again featured in a
co-op ad placed in three issues of American Airline’s in-flight
publication, American Way. The households reached by ESPN in the
broadcast of the BCA Open 9-Ball Championships totaled another 1.7
million, for a combined total of 114.5 million media impressions for
calendar year 2005.
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