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PUBLIC RELATIONS UPDATES
Alan Taylor Communications ... became the BCA’s public relations firm of record in 2004, and been highly-successful in generating billiard "buzz" for the industry. In its 2005 Annual Report, the BCA released numbers that continue to impress, with placements in national and regional print and electronic media that garnered just under 113 million impressions!
So what is the significance of the number 114,588,382? It’s the total number of combined media impressions for billiards in 2005 – both those generated by Alan Taylor Communications, and the viewing households reported by ESPN for the BCA 9-Ball Championships. A long list of BCA Business Members have had their products featured on ESPN2’s morning news show, Cold Pizza, and USA Today highlighted ten BCA Member billiard rooms in its Travel Destinations section. Separately, these rooms were again featured in a co-op ad placed in three issues of American Airline’s in-flight publication, American Way. The households reached by ESPN in the broadcast of the BCA Open 9-Ball Championships totaled another 1.7 million, for a combined total of 114.5 million media impressions for calendar year 2005. |
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