Colorado Springs, Colorado: The Billiard Congress of America (BCA), the industry trade association for the billiards equipment and establishment sectors, will partner with Atlanta-based Meeting Expectations, a strategic consulting firm specializing in providing services to national trade associations. The BCA’s International Billiard & Home Recreation Trade Show (set for Las Vegas in June) highlights innovation in billiards, including pool tables and supplies for home recreation use as well as commercial billiard enterprises.

Meeting Expectations will provide membership, marketing, financial, IT and administrative services to the BCA. The contract with the firm begins in March, as the BCA reduces staff.

“Our membership has clearly stated a desire for the BCA to emphasize enhanced marketing, research, and strategic business improvement services, and we believe the best way to meet such needs is through a partnership with a seasoned organization such as Meeting Expectations,” said BCA CEO Rob Johnson.

Johnson also announced that the BCA will relocate its national office to Denver in May, citing the convenience of the Denver International Airport for regular meetings of the BCA national directors.

"Our goal is twofold; increasing efficiency and exceeding the expectations of the BCA’s members," said Brian Meyer, president of Meeting Expectations. “This partnership will enable the board to focus on providing guidance to the organization in order to ensure improved member satisfaction through marketing-oriented services. We will also assist the BCA with strategic planning by sharing the best practices we've developed through our years of experience in the association management field."

Johnson said restructuring with Meeting Expectations will allow the BCA to become more responsive to the membership’s desire for marketing-enhanced services such as information on consumer attitudes and opinions relative to the billiard industry, trends within the industry, business improvement tips and seminars, and consumer marketing programs.

About Billiard Congress of America
Founded in 1948, the Billiard Congress of America is a non-profit trade organization dedicated to growing a united, prosperous and highly regarded billiard industry through BCA leadership. The BCA seeks to enhance the success of its members and promote the game of billiards though educational, marketing and promotional efforts, annual industry trade shows, tournaments and other programs designed to encourage billiards as a lifestyle and make pool everybody’s game. For more information, visit www.bca-pool.com or call 719-264-8300.

About Meeting Expectations
Founded in 1992 and headquartered in Atlanta, Georgia, Meeting Expectations provides full service meeting and association management services to a diverse client base. Association management services include member care and maintenance, membership acquisition and retention campaigns, tactical implementation, technology infrastructure, strategic guidance, Board development and support, and finance and accounting support. In addition, Meeting Expectations provides expertise in conference management, trade shows and corporate events globally.

Through its comprehensive and strategic management approach, Meeting Expectations plays an integral role in anticipating and meeting its associations' membership needs. The company represents various associations, from user groups to professional associations, including the Oracle Applications User Group and the Georgia Chapter of Meeting Professionals International (GaMPI). For more information on Meeting Expectations, email info@meetingexpectations.com, write to 3525 Piedmont Road, Building Five, Suite 300, Atlanta, GA 30305 USA, or call 404.240.0999.